Group CRM Strategy & Analytics Lead

PRADA Group; Turbigo; On-site; EUR 45,000 - 55,000; Full time

Job summary

Prada Group is seeking a Group CRM Manager based in Milan to drive the evolution of CRM strategy and performance across brands and markets. You will partner with the Digital Group CRM & Client Product Senior Manager to translate customer needs into actionable CRM initiatives and data-driven improvements.

You will own the CRM governance, KPI catalogue and reporting, ensuring consistency across geographies and channels. A luxury background and fluent Italian/English are required.

Qualifications

• 7+ years of experience in CRM, customer engagement, analytics or digital marketing within luxury, fashion or multi-brand organisations.
• Strong understanding of CRM ecosystems and omnichannel client engagement.
• Excellent stakeholder management and communication skills.
• Ability to translate data and insights into business actions.
• Collaborative mindset spanning diverse teams, brands and geographies.
• Flexible and able to multitask in a fast-paced environment.
• Experience with CRM and BI/reporting tools; Power BI/SQL knowledge is a plus.
• Fluency in Italian and English.

Responsibilities

• Contribute to evolving the Group CRM strategy, governance, and customer lifecycle across brands and markets.
• Own the Group CRM performance framework and KPI catalogue, ensuring definitions, measurement and reporting.
• Drive evolution of CRM reporting and performance monitoring with cross-functional teams.
• Identify opportunities via benchmarking and insights to strengthen CRM maturity and value.
• Translate customer needs into analytical questions and CRM initiatives.
• Support adoption of CRM strategies and capabilities across Group and Brands.
• Partner with CRM, Marketing, Retail, E-commerce, Digital, IT and Brand teams to implement initiatives.

Skills

CRM strategy

Stakeholder management

Analytical thinking

Communication

Cross-brand collaboration

Multilingual teamwork

Power BI/SQL knowledge

Tools

Power BI

SQL

Job description

Prada Group is seeking a Group CRM Manager based in Milan to drive the evolution of CRM strategy and performance across brands and markets. You will partner with the Digital Group CRM & Client Product Senior Manager to translate customer needs into actionable CRM initiatives and data-driven improvements.

You will own the CRM governance, KPI catalogue and reporting, ensuring consistency across geographies and channels. A luxury background and fluent Italian/English are required.