Growth Marketing Director — Travel & Experiences

The Tour Guy; Perugia; In loco; EUR 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Meal vouchers (€7 per day)

Permanent contract

Descrizione del lavoro

The Tour Guy is seeking a Marketing Director to lead our global marketing organization and drive growth across Europe and the U.S.A. This hands-on leadership role blends strategic vision with execution, expanding demand-generation, guiding social, PR, and performance marketing, and partnering with leadership to turn initiatives into campaigns.

As we add new trip markets, you will ensure launches are backed by coordinated, scalable marketing pushes—from paid ads to email automation and

Competenze

• 10+ years of progressive marketing roles.
• 5+ years in leadership overseeing multi-discipline teams.
• Experience in travel, tourism, or online marketplace/e-commerce.
• Experience managing paid media programs using Google Ads and Meta Ads Manager.
• Experience with email marketing/automation platforms (Klaviyo).
• Experience with web analytics and attribution tools (GA4, Looker Studio).
• Experience launching marketing campaigns for new products, markets, or regions at scale.
• Experience leveraging AI to create automation, workflows, and actionable reports.

Mansioni

• Lead, mentor, and manage our team carrying social, video, PR, ads, CRM, blog, and newsletter.
• Partner with Head of Business Operations and Head of Marketplace to translate initiatives into marketing campaigns.
• Design and oversee full-funnel campaigns for each new market launch (paid ads, email automation, newsletters).
• Own overall marketing performance: set KPIs and budgets, track results weekly, report to leadership.
• Scale our marketing playbook and processes into new markets.
• Champion content strategy centered on self-created and UGC content to build brand authenticity.
• Identify opportunities to scale marketing reach, grow sales, and drive business performance.

Conoscenze

People leadership

Strategic execution

Communication

Data-driven

Budget planning

English proficiency

Marketing processes

UGC strategy

Strumenti

Google Ads

Meta Ads Manager

Klaviyo

GA4

Looker Studio

Descrizione del lavoro

The Tour Guy is seeking a Marketing Director to lead our global marketing organization and drive growth across Europe and the U.S.A. This hands-on leadership role blends strategic vision with execution, expanding demand-generation, guiding social, PR, and performance marketing, and partnering with leadership to turn initiatives into campaigns.

As we add new trip markets, you will ensure launches are backed by coordinated, scalable marketing pushes—from paid ads to email automation and