Senior Marketing Strategy Lead — P&L & Partnerships

Agoda; Roma; On-site; EUR 130,000 - 200,000; Full time

Job summary

Agoda is seeking a Senior Manager to lead the Performance Marketing function for a key strategic partnership, owning the P&L and guiding a small team to drive revenue growth across multiple brands.

The role combines strategic leadership with hands-on execution, requiring data-driven decision making, cross-functional collaboration, and the ability to influence senior stakeholders to deliver measurable business impact.

Qualifications

• Analytical & Technical Skills required for data-driven decision making.
• SQL proficiency for daily analysis and complex joins.
• Experience with marketing analytics tools and dashboards.

Responsibilities

• Lead a 2-3 person marketing team and set OKRs.
• Own full marketing P&L for the partnership and optimize investments.
• Guide channel strategies and ensure execution excellence across markets.
• Present strategic initiatives to partner executives with data-backed insights.

Skills

SQL proficiency

Analytical thinking

Marketing analytics tools

Experimentation design & statistics

7-10+ years marketing/growth/analytics

Leadership & stakeholder management

Executive communication skills

Tools

Google Ads

Bing Ads

Power BI

Tableau

Attribution platforms

Job description

Agoda is seeking a Senior Manager to lead the Performance Marketing function for a key strategic partnership, owning the P&L and guiding a small team to drive revenue growth across multiple brands.

The role combines strategic leadership with hands-on execution, requiring data-driven decision making, cross-functional collaboration, and the ability to influence senior stakeholders to deliver measurable business impact.