Growth-Driven Paid Media Specialist

ING Hubs Türkiye; Lombardia; Hybrid; EUR 43,000 - 53,000; Full time

Benefits offered by this job

Flexible Smart Working

Competitive base salaries and bonuses

Meal vouchers

Job summary

ING Milano is seeking a Paid Media Specialist to define and execute our digital performance strategy across channels. You will work in a multidisciplinary team to scale marketing efforts with quick wins and long‑term growth, combining strategic vision with hands‑on execution in a hybrid Milan‑based role.

You will own campaign setup, bidding optimization, reporting, testing roadmaps, and coordination with SEO, content and CRO teams, while aligning with product, sales and brand to drive measurable

Qualifications

• 2+ years of paid media experience in digital marketing.
• Ability to make decisions under pressure and manage critical situations.
• Degree in Digital Marketing, Statistics, Economics or Engineering.
• Strong command of English.
• Knowledge of main performance channels and hands-on Search Console experience.

Responsibilities

• Own the hands‑on execution of our paid performance strategy across all paid channels—from campaign setup to daily bidding optimization.
• Own performance reporting and forecasting across paid channels, ensuring budget pacing and ROI targets are met.
• Design and run a structured testing roadmap (creative, audience, bidding strategy) to improve efficiency.
• Ensure tracking and measurement infrastructure is correctly implemented across campaigns.
• Act as the technical challenger to our agency partners and push for smarter, faster delivery.
• Collaborate with SEO, content and CRO to align on a shared growth agenda.
• Work with stakeholders across product, sales and brand to drive impact.

Skills

2+ years experience

English language

Paid media strategy

Campaign management

Education

Degree in Digital Marketing/Statistics/Economics/Engineering

Tools

Google Search Console

GA4

Tealium CDP

Adjust MMP

Job description

ING Milano is seeking a Paid Media Specialist to define and execute our digital performance strategy across channels. You will work in a multidisciplinary team to scale marketing efforts with quick wins and long‑term growth, combining strategic vision with hands‑on execution in a hybrid Milan‑based role.

You will own campaign setup, bidding optimization, reporting, testing roadmaps, and coordination with SEO, content and CRO teams, while aligning with product, sales and brand to drive measurable