PAID MEDIA SPECIALIST

ING Bank N.V., Milan branch; Lombardia; Hybrid; EUR 43,000 - 53,000; Full time

Benefits offered by this job

Flexible Smart Working

Competitive base salaries and bonuses

Meal vouchers

Job summary

ING Milano is seeking a Paid Media Specialist to define and execute our digital performance strategy across channels. You will work in a multidisciplinary team to scale marketing efforts with quick wins and long‑term growth, combining strategic vision with hands‑on execution in a hybrid Milan‑based role.

You will own campaign setup, bidding optimization, reporting, testing roadmaps, and coordination with SEO, content and CRO teams, while aligning with product, sales and brand to drive measurable

Qualifications

• 2+ years of paid media experience in digital marketing.
• Ability to make decisions under pressure and manage critical situations.
• Degree in Digital Marketing, Statistics, Economics or Engineering.
• Strong command of English.
• Knowledge of main performance channels and hands-on Search Console experience.

Responsibilities

• Own the hands‑on execution of our paid performance strategy across all paid channels—from campaign setup to daily bidding optimization.
• Own performance reporting and forecasting across paid channels, ensuring budget pacing and ROI targets are met.
• Design and run a structured testing roadmap (creative, audience, bidding strategy) to improve efficiency.
• Ensure tracking and measurement infrastructure is correctly implemented across campaigns.
• Act as the technical challenger to our agency partners and push for smarter, faster delivery.
• Collaborate with SEO, content and CRO to align on a shared growth agenda.
• Work with stakeholders across product, sales and brand to drive impact.

Skills

2+ years experience

English language

Paid media strategy

Campaign management

Education

Degree in Digital Marketing/Statistics/Economics/Engineering

Tools

Google Search Console

GA4

Tealium CDP

Adjust MMP

Job description

Activities

As a Paid Media Specialist, you will define and execute our digital performance strategy across all channels and funnels. You will work in a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably. You combine strategic vision with hands‑on action: you know how to push for quick wins while also laying the foundation for long‑term structural growth.

Responsibilities

• Own the hands‑on execution of our paid performance strategy across all paid channels – from campaign setup to daily bidding optimization.
• Own performance reporting and forecasting across paid channels, ensuring budget pacing and ROI targets are met.
• Design and run a structured testing roadmap (creative, audience, bidding strategy) to continuously improve efficiency
• Ensure tracking and measurement infrastructure is correctly implemented across campaigns
• Act as the technical challenger to our agency partners and push for smarter, faster delivery
• Work closely with peers across SEO, content and CRO to align on a shared growth agenda
• Work closely with key stakeholders across product, sales and brand to drive impact

Required skills

• Experience of at least 2 in the role
• Ability to manage critical situations through good decision‑making skills
• Degree in field Digital Marketing, Statistics, Economics, Engineering
• Knowledge of the English language
• Knowledge of the main performance channels including hands on experience in Search Console
• Knowledge of the following software: Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform

Contract offer

Working conditions: Permanent employment contract

Working hours: Full time (37 hours per week)

Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)

Location: Milan (hybrid)

Starting annual base salary: 48.000€

Variable remuneration: in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function and individual performance)

The benefits of joining ING

• Flexible Smart Working
• Competitive base salaries and performance‑based bonuses
• Meal vouchers and corporate restaurant and bar
• Health insurance and Accident insurance
• Pension fund and welfare plan
• Diverse cultures & Innovative mindsets
• International Environnent and Talent Program
• Commitment to sustainability
• Lots of training development opportunities to help you grow
• Lots of moments dedicated to physical and mental well‑being
• A special day off when it is your birthday: we call it #doyourbirthday!
• And of course, we can’t forget free water & coffee at the office!

About ING

ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional. Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future. #doyourthing is our brand direction with us each and every day. It is how we articulate our purpose and our promise to make banking frictionless to the world. ‘do your thing’ is about people being free to live the life they want to live, knowing that they will make their world a little better for it.

Do you think you are "a step ahead"?

Our Commitment Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.