Paid Media Growth Lead (Hybrid, Milan)

ING; Lombardia; Hybrid; EUR 43,000 - 53,000; Full time

Benefits offered by this job

Flexible Smart Working

Meal vouchers and restaurant benefits

Health insurance

Pension fund and welfare plan

Training opportunities

Birthday day off (#doyourbirthday)

Free water and coffee

Job summary

ING is seeking a Paid Media Specialist in Milan, Italy, offering a permanent full-time contract. The role leads hands-on performance across all paid channels, with a focus on growth, ROI, and testing. Salary starts at 48,000€ per year with policy-based bonuses and a flexible, hybrid work model.

You will collaborate with SEO, content, and CRO to align growth plans, while reporting, tracking, and optimizing campaigns across multiple teams.

Qualifications

• Experience of at least 2 in the role.
• Ability to manage critical situations through good decision‑making skills.
• Degree in Digital Marketing, Statistics, Economics, Engineering.
• Knowledge of the English language.
• Knowledge of the main performance channels including hands on experience in Search Console.
• Knowledge of the following software: Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform.

Responsibilities

• Own the hands-on execution of our paid performance strategy across all paid channels - from campaign setup to daily bidding optimization.
• Own performance reporting and forecasting across paid channels, ensuring budget pacing and ROI targets are met.
• Design and run a structured testing roadmap (creative, audience, bidding strategy) to continuously improve efficiency
• Ensure tracking and measurement infrastructure is correctly implemented across campaigns
• Act as the technical challenger to our agency partners and push for smarter, faster delivery
• Work closely with peers across SEO, content and CRO to align on a shared growth agenda
• Work closely with key stakeholders across product, sales and brand to drive impact

Skills

Paid media management

Performance marketing

Data analysis

English language

Channel knowledge

Decision making under pressure

Education

Digital Marketing

Statistics

Economics

Engineering

Tools

Google Search Console

GA4

Tealium CDP

Adjust

Job description

ING is seeking a Paid Media Specialist in Milan, Italy, offering a permanent full-time contract. The role leads hands-on performance across all paid channels, with a focus on growth, ROI, and testing. Salary starts at 48,000€ per year with policy-based bonuses and a flexible, hybrid work model.

You will collaborate with SEO, content, and CRO to align growth plans, while reporting, tracking, and optimizing campaigns across multiple teams.