Go‑to‑Market (GTM) Manager - Italy

Educato AI (YC S24); Italia; In loco; EUR 70.000 - 95.000; Tempo pieno

Descrizione del lavoro

Educato is hiring a Go-to-Market lead for Italy to own the market entry end-to-end, collaborating with a global team to tailor our playbook to the Italian education landscape.

You will map learner journeys, launch partnerships, and build a social/community presence while running ambassador programs and collecting user insights for product feedback.

This fast-paced startup role offers strong ownership and equity as part of our mission to improve education through AI-driven tutoring.

Competenze

• Native Italian and fluent English required.
• Experience with influencer/creator marketing in Italy.
• Proven ability to build and engage online communities and social channels.
• Experience running user research and turning insights into actions.
• Ability to own KPIs and make data-driven growth decisions.
• Comfort working as a generalist in a fast-paced startup environment.
• Genuine interest in education and helping students succeed.

Mansioni

• Market research & strategy: Identify segments, map learner journeys, and shape positioning. Build launch plans with timelines and channels.
• Creator & partner growth: Secure collaborations with Italian creators, educators, universities, and communities; track reach, sign-ups, CAC, ROI.
• Social & community building: Launch Educato Italy on TikTok, Instagram; build and moderate learner communities (Discord, Telegram) and run ambassador programs.
• Content launch readiness: Ensure listings, landing pages, FAQs, and comms are accurate, localized, and conversion-ready.
• User insights & product feedback: Conduct interviews, surveys, and usability tests; share insights with Product for improvements.
• Post-launch growth & reporting: Nurture partnerships, scale winning channels, report KPIs to the team.

Conoscenze

Native Italian

Fluent English

Influencer marketing

Partnerships Italy

Community building

User research

Data-driven growth

Project management

Education market knowledge

Descrizione del lavoro

About Us

Educato is building an AI-powered exam tutor used by 100,000+ students worldwide. Our mission: Help every student learn smarter, score higher, and actually enjoy the process. We’re now bringing Educato to Italy and we’re looking for someone who can help us expand our presence throughout the country.

About Us

Educato is building an AI-powered exam tutor used by 100,000+ students worldwide. Our mission: Help every student learn smarter, score higher, and actually enjoy the process. We’re now bringing Educato to Italy and we’re looking for someone who can help us expand our presence throughout the country.

Your Role

You’ll own the go-to-market for Italy end-to-end, working closely with our global team to adapt our playbook to the Italian market. With your deep understanding of Italian student life and the education ecosystem, you’ll shape our market entry strategy—from understanding students and mapping their journeys to launching partnerships and building our social and community presence.

Key Responsibilities

• Market research & strategy: Identify segments, map learner journeys, and shape positioning. Build clear launch plans with timelines and channel strategies.
• Creator & partner growth: Find and secure collaborations with Italian creators, educators, universities, and communities. Maintain a pipeline and track impact (reach, sign-ups, CAC, ROI).
• Social & community building: Launch and grow Educato Italy on TikTok, Instagram, etc. Build and moderate learner communities (Discord, Telegram) and run ambassador programs.
• Content launch readiness: Ensure listings, landing pages, FAQs, and comms are accurate, localized, and ready to convert.
• User insights & product feedback: Run interviews, surveys, and usability tests. Share insights with Product to drive improvements and close the loop with learners.
• Post-launch growth & reporting: Nurture relationships with partners, scale winning channels, and report on KPIs to the team so we can double down on what works.

What You’ll Bring

Must-Have

• Native or fluent Italian, plus very strong English
• Proven experience with influencer/creator marketing and partnerships in Italy
• Track record of building and engaging online communities and social channels
• Comfort running user research and turning insights into clear actions
• Able to own KPIs and make data-driven growth decisions
• Comfortable operating as a versatile generalist in a fast-paced startup; excellent prioritization and project management
• Genuine interest in education and helping students succeed

Nice-to-Have

• Knowledge of Italy’s exam landscape (concorsi pubblici, esame avvocato, medicina, etc.)
• Experience with paid social, performance marketing, or lifecycle/CRM campaigns
• Experience taking a product from 0→1 in a market
• Basic creative skills (Canva, Figma) and landing page builder know-how

Why Join Educato?

• Make a real impact: Your work will directly shape how Italian students prepare for life-changing exams
• High ownership, real support: You’ll lead the market launch with a global team backing you. We move fast, iterate, and celebrate wins together
• Early-stage upside: Competitive salary plus equity - share in the value you help create
• Mission-driven team: We’re an ambitious but kind team that genuinely cares about each other’s growth and making education less stressful and more accessible
• Tools & budget to execute: From creator partnerships to community growth, you’ll have resources to run your playbook

Job Details

• Commitment: Full-time, permanent contract (or equivalent if contracting)
• Location: Based in Italy
• Start date: As soon as we find the right person

If you’re passionate about education, enjoy building markets from the ground up, and want to leverage AI to make a real impact, we’d love to hear from you!