Regional Marketing Executive

XM; Italia; In loco; EUR 45.000 - 70.000; Tempo pieno

Vantaggi offerti da questo lavoro

Intellectually stimulating environment

International training opportunities

Descrizione del lavoro

XM is seeking a dynamic Marketing Lead for the Italian market. You will develop country-specific strategies, manage social media content, and drive demand and lead generation in a fast-growing, international environment.

You will coordinate with internal teams and external partners to ensure consistent messaging, timely execution, and KPI-driven results across campaigns and events in Italy.

Competenze

• Bachelor’s degree in marketing, advertising, communications or a related field.
• At least 3 years of experience in a similar role.
• Native Italian speaker and excellent knowledge of English.
• Knowledge of social media management tools (e.g., Sprinklr) is advantageous.
• Strong marketing analytics and metrics knowledge.
• Solid project management and communication skills.

Mansioni

• Define and create country-specific marketing strategies for Italy.
• Manage and execute country-specific social media content aligned with brand guidelines and objectives.
• Develop and implement demand and lead generation plans for the Italian market.
• Coordinate with agencies, partners, and vendors for marketing initiatives and events.
• Support marketing events and exhibitions as required.
• Launch campaigns and evaluate success based on KPIs.
• Assist cross-functionally with market research during regional expansion.

Conoscenze

Italian (native)

English proficiency

Marketing strategy

Social media management

Analytics & metrics

Project management

Formazione

Degree in Marketing/Advertising/Communications or related field

Strumenti

Sprinklr

Descrizione del lavoro

We are looking for a dynamic, passionate and creative professional to lead and coordinate our fast - growing marketing function across the Italian Market. This is an excellent opportunity to join a fast-paced and international environment and take your career to the next level!

The main responsibilities of the position include:

• Define and create country-specific marketing strategies.
• Manages and executes engaging country-specific social media content, ensuring alignment with the Company's brand guidelines and business objectives.
• Develop and implement demand generation and lead generation strategies and rollout plans across the Italian market.
• Coordinates with agencies, external partners, and vendors to support marketing initiatives, events, and campaigns.
• Provide support for marketing events and exhibitions as required.
• Launch marketing campaigns as well as evaluate success and deliverables based on KPIs.
• Assist the Marketing and the Business Development functions to carry out market research during new region penetration stage, in respect to each country’s ethics, culture, customs, etc.
• Coordinate the marketing team and handle relevant delegated projects.
• Collaborates with Marketing, Design, Business Development, and other internal stakeholders to ensure consistent messaging and timely execution.
• Stay on top of current trends and best practices.
• Perform any other related tasks as assigned by the Country Business Development Manager.

Main requirements:

• Degree in a marketing, advertising, communications or a business-related field
• At least 3 years of experience in a similar role
• Native Italian speaker and excellent knowledge of English
• Knowledge of social media management tools (e.g., "Sprinklr") is considered an advantage
• Solid knowledge of marketing analytics and metrics features
• Strong project management skills will be considered an advantage
• Outstanding communication and interpersonal skills
• Highly organised and ability to multitask
• Dynamic and target oriented

Benefit from:

• Intellectually stimulating work environment
• Continuous personal development and international training opportunities

The Hiring Experience: What Awaits You

• Let’s Connect – Intro Chat with Talent Acquisition
• Deep Dive – First Interview with Your Future Team
• Bring It to Life – Role-Specific Take-Home Task