Global AI Discovery & Agentic Experience Lead

Generali; Lombardia; Hybrid; EUR 60,000 - 75,000; Full time

Benefits offered by this job

Smart working and flexible hours

Corporate welfare system

Supplementary health insurance and DIS

Training and development

Structured learning paths

Career development programs

Internal mobility opportunities

Job summary

Generali is seeking a Group AI Discovery & Agentic Design Lead to define and execute the group-wide strategy for AI-powered discovery, search visibility, and brand presence across emerging interfaces. You will bridge marketing, data and AI, shaping how Generali is perceived and trusted in the AI-driven customer journey.

The role requires strong leadership, strategic thinking and a track record in digital marketing, SEO and AI product management across international markets.

Qualifications

• Master’s degree in Marketing, Digital, Business, Data, Engineering or related field.
• 5+ years in digital marketing, SEO, customer experience, AI product management or digital transformation.
• Strong understanding of SEO, AI search, LLM behavior, structured content and discoverability.
• Experience designing or managing conversational AI, chatbots or agentic workflows.

Responsibilities

• Define and own the Group strategy for GEO, AI search visibility and brand presence.
• Build a framework to track visibility, sentiment, and competitive positioning in AI-powered search.
• Design target conversational AI experiences for pre-sales journeys to guide customers toward the right product or advisor.
• Translate customer questions into content and experience requirements.
• Collaborate with stakeholders to scale AI visibility diagnostics and governance.
• Work with Data & AI, IT, Legal, Compliance and Distribution teams to ensure safe, compliant AI experiences.

Skills

AI strategy

SEO

Digital marketing

Leadership

Data-driven decisions

Education

Master’s degree in Marketing/Digital/Business

Tools

Knowledge graphs

Conversational AI platforms

Job description

Generali is seeking a Group AI Discovery & Agentic Design Lead to define and execute the group-wide strategy for AI-powered discovery, search visibility, and brand presence across emerging interfaces. You will bridge marketing, data and AI, shaping how Generali is perceived and trusted in the AI-driven customer journey.

The role requires strong leadership, strategic thinking and a track record in digital marketing, SEO and AI product management across international markets.