Group AI Discovery & Agentic Design Senior Professional

Generali; Lombardia; Hybrid; EUR 60,000 - 75,000; Full time

Benefits offered by this job

Smart working and flexible hours

Corporate welfare system

Supplementary health insurance and DIS

Training and development

Structured learning paths

Career development programs

Internal mobility opportunities

Job summary

Generali is seeking a Group AI Discovery & Agentic Design Lead to define and execute the group-wide strategy for AI-powered discovery, search visibility, and brand presence across emerging interfaces. You will bridge marketing, data and AI, shaping how Generali is perceived and trusted in the AI-driven customer journey.

The role requires strong leadership, strategic thinking and a track record in digital marketing, SEO and AI product management across international markets.

Qualifications

• Master’s degree in Marketing, Digital, Business, Data, Engineering or related field.
• 5+ years in digital marketing, SEO, customer experience, AI product management or digital transformation.
• Strong understanding of SEO, AI search, LLM behavior, structured content and discoverability.
• Experience designing or managing conversational AI, chatbots or agentic workflows.

Responsibilities

• Define and own the Group strategy for GEO, AI search visibility and brand presence.
• Build a framework to track visibility, sentiment, and competitive positioning in AI-powered search.
• Design target conversational AI experiences for pre-sales journeys to guide customers toward the right product or advisor.
• Translate customer questions into content and experience requirements.
• Collaborate with stakeholders to scale AI visibility diagnostics and governance.
• Work with Data & AI, IT, Legal, Compliance and Distribution teams to ensure safe, compliant AI experiences.

Skills

AI strategy

SEO

Digital marketing

Leadership

Data-driven decisions

Education

Master’s degree in Marketing/Digital/Business

Tools

Knowledge graphs

Conversational AI platforms

Job description

We are looking for a Group AI Discovery & Agentic Design Lead who will define and lead how Generali shows up, is understood and is recommended across AI-powered discovery and pre-sales experiences. The role will sit at the intersection of brand, digital marketing, customer experience, distribution, data and AI, with the ambition to make Generali more visible, trusted and effective in the new AI-mediated customer journey.

Key responsibilities of the role will include:

• Define and own the Group strategy for GEO, AI search visibility, LLM readability and brand presence across emerging discovery environments such as AI Overviews, ChatGPT, Gemini, Copilot, Perplexity and other conversational interfaces
• Build and roll-out a measurable framework to track Generali’s visibility, share of voice, accuracy, sentiment, citation quality and competitive positioning across LLMs and AI-powered search experiences
• Design the target conversational and agentic AI experiences for pre-sales journeys, helping customers understand needs, compare options, receive guidance and move smoothly toward the right product, channel or advisor
• Translate customer questions, search intent and life-event needs into content, data and experience requirements that improve discoverability, trust, conversion and quality of engagement
• Partner with Group stakeholders and local markets to scale AI visibility diagnostics, content optimization, structured knowledge, experimentation and governance across key markets and priority business lines
• Work closely with Data & AI team, IT, Legal, Compliance, Distribution, Customer Experience and Communication teams to ensure AI experiences are accurate, safe, compliant, brand-consistent and commercially relevant
• Identify, evaluate and manage external partners, tools and platforms for GEO tracking, conversational AI, agentic workflows, content intelligence, experimentation and performance analytics
• Create clear executive reporting on progress, risks, opportunities and business impact, linking AI visibility and pre-sales experience improvements to brand consideration, lead quality, conversion and customer lifetime value

Requirements

Our ideal candidate will meet the following requirements:

• Master’s degree in Marketing, Digital, Business, Data, Engineering, Computer Science or a related field
• 5+ years of experience in digital marketing, SEO, customer experience, AI product management, martech, growth or digital transformation, ideally in a complex international organization
• Strong understanding of SEO, AEO, GEO, AI search, LLM behavior, structured content, knowledge graphs, schema, content authority and digital discoverability
• Experience designing or managing conversational AI, chatbots, virtual assistants, agentic workflows, personalization, digital sales journeys or pre-sales advisory experiences
• Solid analytical mindset, with ability to define KPIs, run experiments, interpret data and connect visibility metrics to business outcomes such as consideration, leads, conversion and sales quality
• Experience working with cross-functional teams including marketing, sales, distribution, IT, data, legal, compliance and external vendors
• Fluent in English (mandatory). Knowledge of Italian or other European languages is a plus.

Soft Skills:

• Strategic thinker with strong execution discipline and the ability to turn an emerging topic into a concrete, scalable operating model.
• Curious, hands-on and experimental, with the ability to test fast, learn fast and translate new technologies into business value.
• Excellent stakeholder management and communication skills, able to engage senior leaders, technical teams and local markets with clarity and credibility.
• Customer-centric and commercially minded, with strong sensitivity to brand, trust, regulation and customer protection.

What we offer

We offer employment at the Manager level with the relevant salary, in accordance with the CCNL ANIA for non-executive employees and the Generali Group Company Agreement.

Gross annual salary ranging between 60.000,00€ and 75.000,00€. The final offer will be aligned with the candidate’s professional experience, technical and soft skills relevant to the role, and may include an individual variable component.

We also offer:

• Smart working and flexible hours
• Corporate welfare system
• Supplementary health insurance and discounted insurance policies
• Training and development
• Structured continuous learning paths (technical and managerial)
• Career development programs within the Group
• Access to learning platforms and internal mobility opportunities, including international

Why work with us

Joining Generali means becoming part of an international Group with a strong heritage and a forward-looking vision, where people are at the center of our sustainable growth strategy.

We foster a responsible, inclusive, and innovation-driven work environment, where everyone can contribute to creating value for customers, society, and the communities in which we operate. We believe that diversity, equity and inclusion are essential to building a stronger culture and driving sustainable growth.

At Generali, you will find opportunities to grow through continuous learning, career development paths, and internal mobility across the Group. We recognize talent and merit, and support flexibility as a key enabler of well-being and a sustainable work-life balance.

Working with us means sharing strong values and taking on meaningful challenges together to build a safer and more sustainable future every day.

As an Equal Opportunity Employer, Generali evaluates all applications based exclusively on objective and gender-neutral criteria, including skills, experience and potential, ensuring fairness and transparency throughout the selection process.

Company Profile

Generali Group Head Office is the guidelining unit of the Generali Group, one of the largest global insurance and asset management providers. Established in 1831, Generali is present in over 50 countries in the world, with a total premium income of € 82.5 billion in 2023. With around 82,000 employees serving 70 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.