Global Media & Brand Strategy Lead — Flexible Hours

Generali; Lombardia; Sur place; EUR 65 000 - 80 000; Plein temps

Avantages offerts par ce poste

Smart working options

Corporate welfare

Supplementary health insurance

Training and development

Learning paths and internal mobility

Résumé du poste

Generali is seeking a Media & Brand Strategy Lead in Italy to drive visibility and impact of the Generali brand. You will own the Group's full-funnel paid media strategy across brand and performance goals, lead the global media agency relationship, and guide markets on strategy and optimization.

The role emphasizes data-driven decision making, AI-enabled insights, and collaboration across Creative, CX, Digital, and Procurement teams. Fluency in English is required.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Economics, Communications or a related field.
• 10+ years of experience in media strategy, integrated marketing, marketing effectiveness or brand strategy in multinational contexts.
• Proven track record defining media strategy, governance and investment frameworks across multiple markets.
• Strong expertise across both brand and performance media with measurable business outcomes.
• Ability to leverage data, technology and AI-enabled solutions to improve media planning and investments.
• Experience leading global agency relationships and cross-market planning.

Responsabilités

• Define and own the Group's full-funnel paid media strategy across brand-building and performance goals.
• Lead global media agency relationships, including direction, scope, quality and performance reviews.
• Guide markets on media strategy, investments and optimization, sharing best practices globally.
• Oversee partnerships with technology leaders (Google, Meta) and coordinate with procurement and teams.
• Own brand measurement, media effectiveness, and investment performance.
• Develop Marketing Mix Modelling and Brand Investment Case to justify investments.
• Promote AI-enabled insights and test-and-learn to refine audiences and channels.

Connaissances

Media strategy

Brand strategy

Leadership

Agency management

Data-driven decision making

AI-enabled analytics

Cross-functional collaboration

Stakeholder influence

Formation

Bachelor’s or Master’s degree in Marketing, Business, Economics, Communications

Outils

MMM

AI analytics tools

Description du poste

Generali is seeking a Media & Brand Strategy Lead in Italy to drive visibility and impact of the Generali brand. You will own the Group's full-funnel paid media strategy across brand and performance goals, lead the global media agency relationship, and guide markets on strategy and optimization.

The role emphasizes data-driven decision making, AI-enabled insights, and collaboration across Creative, CX, Digital, and Procurement teams. Fluency in English is required.