European Email Retention Lead, DTC Growth

Natulim; Italia; In loco; EUR 55.000 - 75.000; Tempo pieno

Vantaggi offerti da questo lavoro

Access to AI tools training

Permanent contract

Full-time Monday-to-Friday schedule

Internal and external training

Flexible compensation package

Discount on Natulim products

Descrizione del lavoro

Natulim is seeking a passionate Email Marketing Manager to maximize customer retention, LTV, and repeat purchases across its European markets through data-driven email strategies.

You will design, execute, and optimize retention flows, manage the campaign calendar, and run tests to improve revenue per email. Collaboration across e-commerce, CX, and product teams is essential for an omnichannel customer experience.

Competenze

• 3+ years of experience in Email Marketing for ecommerce.
• Hands-on with Klaviyo.
• Strong data-driven and revenue-focused mindset.
• Ability to work across multiple brands or accounts.
• Strong copywriting for conversion.
• English proficiency; Italian is a plus.

Mansioni

• Design, execute, and optimize email retention strategies.
• Manage the campaign calendar.
• Build and improve automated flows: welcome, post-purchase, repeat purchase, winback, churn prevention, cross-sell, and upsell.
• Segment audiences based on purchase behavior, engagement, lifecycle, and RFM.
• Analyze key metrics: Open Rate, CTR, Conversion Rate, Revenue per Email, LTV, and Retention Rate.
• Run A/B tests on copy, subject lines, creatives, timing, and segmentation.
• Collaborate with e-commerce, paid media, CX, and product teams for a cohesive omnichannel experience.
• Maintain list health: deliverability, spam, opt-ins, sunsetting.
• Identify continuous improvement opportunities based on data and benchmarks.

Conoscenze

Email marketing

Klaviyo

Data-driven mindset

DTC & ecommerce

Conversion copywriting

Lifecycle marketing

A/B testing

Strumenti

Klaviyo

Google Analytics

Descrizione del lavoro

Natulim is seeking a passionate Email Marketing Manager to maximize customer retention, LTV, and repeat purchases across its European markets through data-driven email strategies.

You will design, execute, and optimize retention flows, manage the campaign calendar, and run tests to improve revenue per email. Collaboration across e-commerce, CX, and product teams is essential for an omnichannel customer experience.