International Retention Manager (DTC)

Natulim; Italia; In loco; EUR 55.000 - 75.000; Tempo pieno

Vantaggi offerti da questo lavoro

Access to AI tools training

Permanent contract

Full-time Monday-to-Friday schedule

Internal and external training

Flexible compensation package

Discount on Natulim products

Descrizione del lavoro

Natulim is seeking a passionate Email Marketing Manager to maximize customer retention, LTV, and repeat purchases across its European markets through data-driven email strategies.

You will design, execute, and optimize retention flows, manage the campaign calendar, and run tests to improve revenue per email. Collaboration across e-commerce, CX, and product teams is essential for an omnichannel customer experience.

Competenze

• 3+ years of experience in Email Marketing for ecommerce.
• Hands-on with Klaviyo.
• Strong data-driven and revenue-focused mindset.
• Ability to work across multiple brands or accounts.
• Strong copywriting for conversion.
• English proficiency; Italian is a plus.

Mansioni

• Design, execute, and optimize email retention strategies.
• Manage the campaign calendar.
• Build and improve automated flows: welcome, post-purchase, repeat purchase, winback, churn prevention, cross-sell, and upsell.
• Segment audiences based on purchase behavior, engagement, lifecycle, and RFM.
• Analyze key metrics: Open Rate, CTR, Conversion Rate, Revenue per Email, LTV, and Retention Rate.
• Run A/B tests on copy, subject lines, creatives, timing, and segmentation.
• Collaborate with e-commerce, paid media, CX, and product teams for a cohesive omnichannel experience.
• Maintain list health: deliverability, spam, opt-ins, sunsetting.
• Identify continuous improvement opportunities based on data and benchmarks.

Conoscenze

Email marketing

Klaviyo

Data-driven mindset

DTC & ecommerce

Conversion copywriting

Lifecycle marketing

A/B testing

Strumenti

Klaviyo

Google Analytics

Descrizione del lavoro

At Natulim, we improve classic cleaning products. We create waste-free products that are practical to use and made with ingredients that are good for both your skin and the planet.

Our flagship product is a laundry detergent in the form of biodegradable strips that dissolve in the washing machine.

We are looking for a passionate and responsible professional with an entrepreneurial spirit, a strong ability to learn quickly, and a willingness to develop new skills.

You will be responsible for maximizing customer retention, LTV, and repeat purchases across Natulim’s European international markets through advanced Email Marketing strategies, using data, automation, and continuous testing to directly drive revenue.

Responsibilities

• Design, execute, and optimize email retention strategies.
• Manage the campaign calendar.
• Build and improve automated flows: welcome, post-purchase, repeat purchase, winback, churn prevention, cross-sell, and upsell.
• Segment audiences based on purchase behavior, engagement, lifecycle, and RFM.
• Analyze key metrics: Open Rate, CTR, Conversion Rate, Revenue per Email, LTV, and Retention Rate.
• Run A/B tests on copy, subject lines, creatives, timing, and segmentation.
• Work closely with e-commerce, paid media, CX, and product teams to ensure a consistent omnichannel customer experience.
• Maintain list health, including deliverability, spam, opt-ins, and sunsetting.
• Identify continuous improvement opportunities based on data and DTC benchmarks.

Requirements

• 3+ years of experience in Email Marketing, focused on e-commerce / DTC.
• Hands-on experience with platforms such as Klaviyo.
• Strong data-driven and revenue-focused mindset.
• Highly hands-on, proactive, and solution-oriented.
• Solid knowledge of DTC funnels, lifecycle marketing, and customer retention.
• Ability to work across multiple brands or accounts, ideally within an agency or brand group.
• Intermediate/advanced copywriting skills focused on conversion.
• Experience collaborating with creative and design teams.
• Intermediate/advanced English (desirable, but not mandatory).

What we offer

• Access to and training in AI tools, working with cutting-edge technology such as Claude.
• Permanent contract, job stability, and real opportunities for career growth.
• Full-time Monday-to-Friday schedule, with flexible start and finish times.
• Internal and external training to support your continuous learning.
• Flexible compensation package tailored to your needs, including health insurance, meal vouchers, transportation, and childcare benefits.
• Up to 50% discount on Natulim products.
• School adaptation days to support employees with children under 3 when needed.
• A young, dynamic team with a great working environment, where people and ideas matter.

If you are passionate about e-commerce and advertising, this is a unique opportunity to make an impact and be part of a project driven by strong values.

We are a company where every team member is an All Star in their role.