CRM Automation & Retention Specialist—Lifecycle Marketing Pro

KIKO MILANO; Milano; In loco; EUR 30.000 - 40.000; Tempo pieno

Descrizione del lavoro

KIKO MILANO is seeking a CRM Automation & Retention Specialist to join the CRM Team in Milan. You will design, execute and optimize automated customer journeys, driving engagement, loyalty and CLV through personalized, data-driven communications.

Requirements include 2+ years in CRM/marketing automation, experience with lifecycle campaigns in retail or ecommerce, strong segmentation and A/B testing skills, and fluency in English.

Competenze

• 2+ years of experience in CRM, retention, or marketing automation.
• Proven ability to design and optimize automated customer journeys.
• Strong analytical mindset with experience measuring CRM performance.

Mansioni

• Design, implement, launch, and optimize automated CRM journeys across the lifecycle.
• Develop trigger-based communications including Welcome Series and Winback campaigns.
• Configure audience segmentation, triggers, frequency capping, and rules.
• Collaborate with cross-functional teams for seamless campaign execution.
• Support retention initiatives to increase purchase frequency and CLV.
• Partner with Loyalty to deliver personalized communications and reduce churn.
• Monitor performance and optimize based on CRM KPIs.
• Plan and evaluate A/B and multivariate tests on content and timing.

Conoscenze

Lifecycle marketing

Marketing automation

Segmentation

Personalization

A/B testing

Project management

English fluency

Formazione

Bachelor's degree in Marketing

Strumenti

Marketing automation platforms

Descrizione del lavoro

KIKO MILANO is seeking a CRM Automation & Retention Specialist to join the CRM Team in Milan. You will design, execute and optimize automated customer journeys, driving engagement, loyalty and CLV through personalized, data-driven communications.

Requirements include 2+ years in CRM/marketing automation, experience with lifecycle campaigns in retail or ecommerce, strong segmentation and A/B testing skills, and fluency in English.