EMEA Marketing Lead: Masterbrand & Creations

Mattel; Lombardia; Hybrid; EUR 66,000 - 79,000; Full time

Benefits offered by this job

Hybrid working

Meal allowance

Health insurance

Bonus scheme (MIP)

Employee assistance program

AD&D Insurance

Flexible benefits

Toy discount

Christmas gift

Family benefits

Job summary

Mattel in Italy seeks a Marketing Manager – EMEA to lead planning and execution of Masterbrand activations across Europe, the Middle East and Africa. You will drive integrated campaigns, media partnerships, retail programs and live events, while guiding Mattel Creations collaborations with regional partners from development to launch.

You will align global strategies with regional insights, manage budgets, partner with cross-functional teams, and ensure high-quality consumer experiences that

Qualifications

• 7+ years in brand/integrated marketing across multiple markets.
• Proven track record of consumer activations and campaigns.
• Strong cross-functional collaboration and stakeholder management.
• Experience managing agency partners and budgets.

Responsibilities

• Lead planning and execution of Mattel Masterbrand campaigns and activations across EMEA.
• Own Mattel Creations collaborations from partnerships to GTM launches.
• Lead planning for Mattel's presence at EMEA events (e.g., comic cons).
• Manage regional activation budgets and track ROI.
• Gather consumer/retail insights to inform regional planning.
• Coordinate with Global/Regional/Local teams to ensure strong execution.
• Oversee agency partners and vendors for world-class activations.
• Establish KPIs and measure campaign performance.

Skills

Brand marketing

Campaign execution

Project management

Agency management

Budgeting ROI

Stakeholder mgmt

Influence

Communication

MS Office

Tools

PowerPoint

Excel

Word

Outlook

Job description

Mattel in Italy seeks a Marketing Manager – EMEA to lead planning and execution of Masterbrand activations across Europe, the Middle East and Africa. You will drive integrated campaigns, media partnerships, retail programs and live events, while guiding Mattel Creations collaborations with regional partners from development to launch.

You will align global strategies with regional insights, manage budgets, partner with cross-functional teams, and ensure high-quality consumer experiences that