Marketing Manager, EMEA – Mattel Masterbrand & Creations

Mattel; Lombardia; Hybrid; EUR 66,000 - 79,000; Full time

Benefits offered by this job

Hybrid working

Meal allowance

Health insurance

Bonus scheme (MIP)

Employee assistance program

AD&D Insurance

Flexible benefits

Toy discount

Christmas gift

Family benefits

Job summary

Mattel in Italy seeks a Marketing Manager – EMEA to lead planning and execution of Masterbrand activations across Europe, the Middle East and Africa. You will drive integrated campaigns, media partnerships, retail programs and live events, while guiding Mattel Creations collaborations with regional partners from development to launch.

You will align global strategies with regional insights, manage budgets, partner with cross-functional teams, and ensure high-quality consumer experiences that

Qualifications

• 7+ years in brand/integrated marketing across multiple markets.
• Proven track record of consumer activations and campaigns.
• Strong cross-functional collaboration and stakeholder management.
• Experience managing agency partners and budgets.

Responsibilities

• Lead planning and execution of Mattel Masterbrand campaigns and activations across EMEA.
• Own Mattel Creations collaborations from partnerships to GTM launches.
• Lead planning for Mattel's presence at EMEA events (e.g., comic cons).
• Manage regional activation budgets and track ROI.
• Gather consumer/retail insights to inform regional planning.
• Coordinate with Global/Regional/Local teams to ensure strong execution.
• Oversee agency partners and vendors for world-class activations.
• Establish KPIs and measure campaign performance.

Skills

Brand marketing

Campaign execution

Project management

Agency management

Budgeting ROI

Stakeholder mgmt

Influence

Communication

MS Office

Tools

PowerPoint

Excel

Word

Outlook

Job description

CREATIVITY IS OUR SUPERPOWER.

Its our heritage and its also our future. Because we dont just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

The Marketing Manager – EMEA will lead the planning and execution of Mattel Masterbrand's highest-profile marketing activations across Europe, the Middle East and Africa, bringing the brand to life through breakthrough consumer experiences, integrated campaigns, media partnerships, retail programs and live events. This role will also lead marketing strategy and activation for select Mattel Creations collaborations with EMEA-based partners, serving as the regional marketing lead from partnership development through launch execution.

Working closely with Global, local market teams and external partners, this role will translate global strategies into culturally relevant regional activations while delivering best-in-class execution that strengthens brand equity, consumer engagement and business impact across EMEA.

Operating at the intersection of strategy and execution, this role requires a collaborative marketer who can manage multiple initiatives simultaneously, influence cross-functional stakeholders, steward agency partners and deliver exceptional consumer experiences throughout the region.

What Your Impact Will Be:

• Lead planning and execution of Mattel Masterbrand campaigns and evergreen initiatives across EMEA , including integrated marketing, media, experiential, and retail extensions.
• Own EMEA-based Mattel Creations collaborations from identifying and cultivating partnerships to contract negotiations to developing and executing integrated go-to-market plans; partnering with GBT on global strategy, brand creative and hand off for product development.
• Lead strategy, planning and execution of Mattel's presence at EMEA-based Comic Cons, including Lucca.
• Manage regional activation budgets, ensuring investments are strategically allocated, optimized and tracked.
• Gather and synthesize consumer, retail and cultural insights from across EMEA to inform regional decision-making and future global planning.
• Serve as the connective tissue between Global Masterbrand and EMEA, partnering across Brand Marketing, Category Activation Marketing, Local Marketing, Media, PR, Influencer and Commercial teams to ensure strong plans and execution.
• Manage agency partners and external vendors to deliver best-in-class consumer experiences and partnership activations.
• Establish KPIs and measurement frameworks to evaluate campaign performance, optimize investments, and capture learnings for future activations.

What We’re Looking For:

• 7+ yearsexperience in brand, integrated, regional or local marketing.
• Experience executing integrated marketing campaigns and consumer activations across multiple markets.
• Strong project and program management skills with the ability to manage multiple complex initiatives simultaneously.
• Experience managing agency partners, production timelines, and marketing budgets.
• Strong business and financial acumen with experience managing activation investments and ROI.
• Excellent cross-functional collaboration and stakeholder management skills.
• Ability to influence and build strong working relationships across Global, Regional and Local teams.
• Excellent communication, presentation, and organizational skills.
• Highly collaborative, proactive, and comfortable operating in fast-paced, highly matrixed environments.
• Proficiency in Outlook, PowerPoint, Word and Excel.

What We Offer:

• Gross annual salary range of EUR 66,400 - EUR 78,850
• Bonus scheme: Participation in Mattel Incentive Plan (MIP)with the target of15% of base salary, payout is determined by company and individual performance results
• Time off according to CCNL Giocattolo Industria
• Hybrid working set-up
• Meal allowance
• Employee assistance program: Access to Modern Health, Headspace, and Maven
• Health insurance
• AD&D Insurance
• Flexible benefit (kindergarten, public transport or vouchers)
• Toy discount
• Christmas gift
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave

Mattel's total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel Italy S.R.L.'s total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch: The Culture at Mattel Corporate Philanthropy