Global Marketing Manager – Mattel Masterbrand

Mattel; Milano; On-site; EUR 66,000 - 79,000; Full time

Benefits offered by this job

Hybrid working set-up

Meal allowance

Health insurance

AD&D Insurance

Flexible benefit

Job summary

Mattel is seeking a Global Marketing Manager to lead planning and execution of the Masterbrand's most high-profile global activations, including breakthrough campaigns, media partnerships, retail programs, and live events.

The role requires managing complex programs across regions, coordinating with cross-functional stakeholders, and delivering world-class experiences at scale in a hybrid work setup.

Qualifications

• 8+ years experience in brand marketing (on brand or agency side) or related fields.
• Proven experience leading large-scale global marketing campaigns and activations.
• Strong project and program management skills across multiple initiatives.
• Deep understanding of integrated marketing, media, experiential, influencer, CRM activation.
• Experience managing agency partners and multimillion-dollar budgets.
• Strong business and financial acumen with ROI focus.

Responsibilities

• Drive planning and execution of annual global Masterbrand campaigns and evergreen initiatives including 360 integrations, media, experiential, retail and CRM.
• Lead global activation of Mattel’s LA28 Olympic Games partnership, a major pan-brand initiative.
• Gather market insights to optimize local-to-global and global-to-local strategies.
• Own regional activation budgets and allocate investments across markets.
• Oversee Mattel's presence at international events and cons, including Mexico City, Lucca, Shanghai, Sydney, Jakarta.
• Collaborate across Brand Marketing, Platform & Media, Commercial, and regional teams for consistent execution.
• Manage agency partners and vendors to deliver best-in-class consumer experiences.
• Build scalable activation playbooks and best practices for international markets.
• Establish KPIs and measurement frameworks to evaluate campaigns and ROI.

Skills

Brand marketing

Stakeholder management

Integrated marketing

Campaign management

Agency management

Tools

Outlook

PowerPoint

Word

Excel

Job description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

The Global Marketing Manager will lead the planning and execution of Mattel Masterbrand's highest-profile global marketing activations, bringing the brand to life through breakthrough consumer experiences, integrated campaigns, media partnerships, retail programs, and live events.

This leader will oversee the activation of Mattel's global Masterbrand platform across evergreen initiatives, annual brand campaigns, and tentpole moments including the LA28 Olympic Games. Working across regions and functions, this role will ensure best-in-class execution, operational excellence, and consistent brand expression across every consumer touchpoint.

Operating at the intersection of strategy and execution, this role requires an experienced marketer who can manage complex global programs, influence cross‑functional stakeholders, steward agency partners, and deliver world‑class marketing experiences at scale.

What Your Impact Will Be:

• Drive planning and execution of annual global Masterbrand campaigns and evergreen initiatives including 360 integrations, media, experiential, retail and CRM.
• Lead global activation of Mattel’s LA28 Olympic Games partnership, a 13‑month campaign representing the largest pan‑brand initiative ever in Mattel’s history.
• Gather and synthesize market insights to maximize the benefits of a local-to-global, global-to-local system.
• Own regional activation budgets, ensuring investments are strategically allocated and managed effectively across global markets.
• Oversee Mattel's presence at international Comic Cons, including events such as Mexico City, Lucca, Shanghai, Sydney and Jakarta.
• Partner across Brand Marketing, Platform & Media, Commercial, and regional teams to ensure consistent global execution.
• Manage agency partners and external vendors to deliver best‑in‑class consumer experiences.
• Build scalable activation playbooks and best practices that can be adopted across international markets.
• Establish KPIs and measurement frameworks to evaluate campaign performance, optimize investments, and capture learnings for future activations.

What We’re Looking For:

• 8+ yearsexperience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Proven experience leading large‑scale global marketing campaigns and consumer activations.
• Strong project and program management skills with the ability to manage multiple complex initiatives simultaneously.
• Deep understanding of integrated marketing, media, experiential, influencer, retail, and CRM activation.
• Experience managing agency partners, production timelines, and multimillion‑dollar marketing budgets.
• Strong business and financial acumen with experience managing activation investments and campaign ROI.
• Excellent cross‑functional leadership and stakeholder management skills, with the ability to influence without direct authority.
• Outstanding communication, presentation, and storytelling abilities.
• Highly collaborative, proactive, and comfortable operating in fast‑paced, highly matrixed environments.
• Proficiency in Outlook, PowerPoint, Word and Excel.

What We Offer:

• Gross annual salary range of EUR 66,400 - EUR 78,850
• Bonus scheme: Participation in Mattel Incentive Plan (MIP)with the target of15% of base salary, payout is determined by company and individual performance results
• Time off according to CCNL Giocattolo Industria
• Hybrid working set-up
• Meal allowance
• Employee assistance program: Access to Modern Health, Headspace, and Maven
• Health insurance
• AD&D Insurance
• Flexible benefit (kindergarten, public transport or vouchers)
• Toy discount
• Christmas gift
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave

Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel Italy S.R.L.’s total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best‑in‑class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in‑person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher‑Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award‑winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch:

The Culture at Mattel

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