Global Brand Marketing Lead — Experiential Campaigns

Mattel; Milano; Hybride; EUR 66 000 - 79 000; Plein temps

Avantages offerts par ce poste

Hybrid working set-up

Meal allowance

Health insurance

AD&D Insurance

Flexible benefit

Résumé du poste

Mattel is seeking a Global Marketing Manager to lead planning and execution of the Masterbrand's most high-profile global activations, including breakthrough campaigns, media partnerships, retail programs, and live events.

The role requires managing complex programs across regions, coordinating with cross-functional stakeholders, and delivering world-class experiences at scale in a hybrid work setup.

Qualifications

• 8+ years experience in brand marketing (on brand or agency side) or related fields.
• Proven experience leading large-scale global marketing campaigns and activations.
• Strong project and program management skills across multiple initiatives.
• Deep understanding of integrated marketing, media, experiential, influencer, CRM activation.
• Experience managing agency partners and multimillion-dollar budgets.
• Strong business and financial acumen with ROI focus.

Responsabilités

• Drive planning and execution of annual global Masterbrand campaigns and evergreen initiatives including 360 integrations, media, experiential, retail and CRM.
• Lead global activation of Mattel’s LA28 Olympic Games partnership, a major pan-brand initiative.
• Gather market insights to optimize local-to-global and global-to-local strategies.
• Own regional activation budgets and allocate investments across markets.
• Oversee Mattel's presence at international events and cons, including Mexico City, Lucca, Shanghai, Sydney, Jakarta.
• Collaborate across Brand Marketing, Platform & Media, Commercial, and regional teams for consistent execution.
• Manage agency partners and vendors to deliver best-in-class consumer experiences.
• Build scalable activation playbooks and best practices for international markets.
• Establish KPIs and measurement frameworks to evaluate campaigns and ROI.

Connaissances

Brand marketing

Stakeholder management

Integrated marketing

Campaign management

Agency management

Outils

Outlook

PowerPoint

Word

Excel

Description du poste

Mattel is seeking a Global Marketing Manager to lead planning and execution of the Masterbrand's most high-profile global activations, including breakthrough campaigns, media partnerships, retail programs, and live events.

The role requires managing complex programs across regions, coordinating with cross-functional stakeholders, and delivering world-class experiences at scale in a hybrid work setup.