Digital Paid Media Specialist, EMEA

Henry Schein; Rozzano; In loco; EUR 40.000 - 66.000; Tempo pieno

Descrizione del lavoro

Henry Schein Italy is seeking an experienced PPC Manager to lead international/EMEA paid media initiatives. You will set up, optimize and monitor campaigns across Google Ads, Meta, Microsoft Bing and other platforms, while driving Shopping campaigns and feed health checks.

With 3+ years in PPC, strong analytics, and English fluency, you will collaborate with Analytics and SEO teams, produce clear performance reports (CPC, CTR, ROAS, CPA), and help scale best practices across markets.

Competenze

• Minimum 3+ years hands-on experience managing PPC campaigns in international/EMEA context.
• Bachelor’s Degree or global equivalent in Digital Marketing or related discipline.
• Proficiency in Google Ads, Meta Ads, Microsoft Bing Ads.
• Strong understanding of PPC channels, structures and strategies.
• Experience with Google Analytics, GA4, and GTM tracking setups.
• Excellent analytical skills for data analysis and reporting.
• Experience with large budgets and multi-country campaigns.
• Experience with landing page creation in HubSpot or similar platform.
• Proficiency in ad copy and asset creation for PPC campaigns.
• Knowledge of other digital channels (SEO, Social, Programmatic, Email).
• Google Ads Certification is preferred.
• Strong English communication skills; other European languages a plus.
• Agency experience is an advantage.

Mansioni

• Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, LinkedIn, etc.).
• Conduct daily performance monitoring of the EMEA PPC campaigns & necessary optimisations (including bid strategy, keyword & search term review, ad copy and asset testing, goal and objective, targeting, etc.).
• Drive EMEA Shopping Campaigns: manage existing campaigns (including optimisations, analysis, opportunities & trends), and drive Shopping expansion in existing and new markets. Assist in Feed health checks, updates & unlock opportunities with CSS.
• Perform regular account audits in EMEA accounts to identify areas for performance improvement.
• Analyse campaign data to extract insights, trends, and actionable recommendations for the region.
• Create copies and assets for the PPC campaigns in any language needed, with the support of AI tools.
• Collaborate with the Analytics team ensuring performance tracking of PPC Campaigns.
• Report regularly on key performance metrics (CPC, CTR, ROAS, CPA, Conversion Rate, etc.) and learnings/conclusions of the PPC campaigns, with a vision of scaling best practices in the region.
• Support the integration of automation tools and AI-driven optimisation techniques.
• Contribute to SEO and website performance discussions where PPC overlaps with broader digital strategy.
• Assist in the creation of HubSpot landing pages for PPC Campaigns, including SEO best practices, A/B testing and measurement.

Conoscenze

PPC management

Analytical thinking

Campaign optimization

English fluency

Formazione

Bachelor's degree in Digital Marketing or related

Strumenti

Google Ads

Meta Ads

Microsoft Bing Ads

Google Analytics

Google Tag Manager

HubSpot

Descrizione del lavoro

Essential Responsibilities:

• Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, LinkedIn, etc.)
• Conduct daily performance monitoring of the EMEA PPC campaigns & necessary optimisations (including bid strategy, keyword & search term review, ad copy and asset testing, goal and objective, targeting, etc.).
• Drive EMEA Shopping Campaigns: manage existing campaigns (including optimisations, analysis, opportunities & trends), and drive Shopping expansion in existing and new markets. Assist in Feed health checks, updates & unlock opportunities with CSS.
• Perform regular account audits in EMEA accounts to identify areas for performance improvement.
• Analyse campaign data to extract insights, trends, and actionable recommendations for the region.
• Create copies and assets for the PPC campaigns in any language needed, with the support of AI tools.
• Collaborate with the Analytics team ensuring performance tracking of PPC Campaigns.
• Report regularly on key performance metrics (CPC, CTR, ROAS, CPA, Conversion Rate, etc.) and learnings/conclusions of the PPC campaigns, with a vision of scaling best practices in the region.
• Support the integration of automation tools and AI-driven optimisation techniques.
• Contribute to SEO and website performance discussions where PPC overlaps with broader digital strategy.
• Assist in the creation of HubSpot landing pages for PPC Campaigns, including SEO best practices, A/B testing and measurement.

Desired Qualifications:

• Minimum 3+ years of hands‑on experience managing PPC campaigns, preferably in an international or EMEA context. Typically, a Bachelor’s Degree or global equivalent in Digital Marketing or a related discipline.
• Proven proficiency in Google Ads, Meta Ads, Microsoft (Bing Ads).
• Excellent understanding of PPC campaigns (types, channels, structures, strategies)
• Experience with Google Analytics, Google Tag Manager, and understanding of tracking setup for conversions and audiences.
• Excellent analytical skills for data analysis and reporting.
• Experience working with large‑scale budgets and multi‑country campaigns.
• Experience with landing page creation in HubSpot or similar platform.
• Proficiency in ad copy and asset creation for PPC campaigns.
• Knowledge of other digital channels (SEO, Social, Programmatic, Email).
• Google Ads Certification is preferred.
• Strong English communication skills – written and spoken fluency required. (other European languages is a plus)
• Agency experience is an advantage (although not a requirement)

Henry Schein Italy is committed to the principles of equal opportunities in employment in all areas of work that it involves, combating any form of discrimination based on sex, race, skin color, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or other legally protected characteristics.