Senior PPC Specialist - Maternity Cover

team.blue; Firenze; Ibrido; EUR 42.000 - 64.000; Tempo pieno

Descrizione del lavoro

team.blue is seeking a Senior PPC Specialist (Google + Meta) to join our Marketing team in Florence. You will develop, implement and manage online campaigns to drive traffic, leads and brand awareness while optimizing CAC in line with our benchmarks.

You should have at least 2 years of hands-on experience with Google Ads and Meta campaigns, strong analytics skills with Google Analytics, proficiency in Excel, and the ability to collaborate with creative, content and web teams to improve

Competenze

• Minimum of 2 years of hands-on experience managing campaigns on Google Ads and Meta.
• Strong grasp of digital marketing channels, including PPC, social media (Meta, LinkedIn) and display ads.
• Proficiency with marketing automation tools.
• Excellent analytical skills and experience with Google Analytics.
• Skilled Excel user with pivot tables and advanced functions.
• Strong communication and project management abilities.
• Creative mindset with keen attention to detail for ad assets.

Mansioni

• Devise marketing strategies aligned with business goals.
• Execute campaigns across digital channels including social media, search engines and display advertising.
• Perform day-to-day management on Google Ads, Meta, and LinkedIn accounts.
• Measure and report ROI and KPIs, optimizing campaigns accordingly.
• Conduct market research and analyze trends to identify opportunities.
• Collaborate with creative, content and web teams to improve content and UX.

Conoscenze

PPC management

Google Ads

Meta Ads

Digital marketing

Web analytics

Excel

Communication

Project management

Data analysis

Strumenti

Google Analytics

Marketing automation tools

LinkedIn Ads

Google Ads Editor

Descrizione del lavoro

The Business

team.blue was created in June 2019 by the merger of regional leading hosting providers Combell Group, Register Group and TransIP Group and offers digital presence and enablement tools such as domains, hosting, email, VPS and applications to over 2.5 million SME, SoHo and developer customers across Europe. The group consists of several well-known and respected brands, spanning across 22 European countries and operating under several brand names for each jurisdiction – with a bloodline that represents total commitment to customers.

Our values

The five characteristics that drive our behaviours and the heart of our business culture;

• We put our customers at the heart of everything we do
• We’re stronger together and we trust each other to do the right thing
• We tell it like it is, and keep doors and mind open
• We treat each other with respect and regard
• We’re always thinking ’what’s next?’

Your opportunity

This role seats within the Marketing team of team.blue, an European market leader for online services.

The main objective of this role is to increase the volume of new clients while optimizing our main KPI (cost of acquisition) according to the benchmark.

As a Senior PPC Specialist (Google + Meta), you'll be responsible for developing, implementing, and managing online marketing campaigns that drive web traffic, acquire leads/customers, and boost brand awareness.

Responsibilities

• Devise marketing strategies that align with our organization's business goals.
• Take charge of executing campaigns across diverse digital channels such as social media, search engines, and display advertising.
• Perform day-to-day activities on Google Ads, Meta and LinkedIn accounts.
• Measure and report on the performance of digital marketing campaigns, evaluating their success against ROI and KPIs.
• Conduct market research and analyze trends to identify fresh opportunities and enhance campaign effectiveness.
• Collaborate closely with cross-functional teams, including creative, content, and web development, to produce captivating content and optimize the user experience.

We are looking for someone who

• Is a passionate person, who loves what he/she does.
• Has a positive attitude and a problem – solving outlook.
• Is a combination of a thinker and a doer.
• Is team-oriented, works well with others and shares his/her knowledge and expertise.
• Likes to challenge him/herself in order to be better at his/her craft and thus, produce higher quality material.
• Loves technology, and is always up-to-date with the most recent innovations and trends.
• Shows attention to detail.
• Someone who is eager to learn and grow within a multinational organization.
• Loves working with data.
• Excellent English reading, writing and speaking skills.

Qualifications & experience

• A minimum of 2 years of hands-on experience with management of campaigns on Google Ads AND Meta.
• A strong grasp of digital marketing channels, including PPC, social media platforms (Meta, LI), and display advertising.
• Proficiency in utilizing marketing automation tools.
• Excellent analytical skills and prior experience with web analytics tools such as Google Analytics.
• Skillful Excel user (sorting data, pivot tables, advanced functions).
• Strong project management abilities.
• Exceptional written and verbal communication skills.
• A creative soul with a keen eye for detail when crafting ad assets.

Advantageous skills

• Previous experience in SaaS/B2B marketing would be a significant advantage.
• Familiarity with AI tools and their utilization.

Right to work

At any stage please be prepared to provide proof of eligibility to work.

Unfortunately, we are unable to support Sponsorship Visas.