Digital Paid Media Specialist, EMEA

Henry Schein; Milano; In loco; EUR 50.000 - 75.000; Tempo pieno

Descrizione del lavoro

Henry Schein Italy is seeking an experienced PPC Manager to lead and optimize paid campaigns across Google Ads, Microsoft Bing, Meta Ads, and other platforms for the EMEA region. You will monitor performance, run audits, create compelling ad copies, collaborate with Analytics, and drive improvements through AI-assisted techniques and HubSpot landing pages.

Fluency in English is required; international experience is advantageous.

Competenze

• 3+ years hands-on experience managing PPC campaigns, ideally in international/EMEA context.
• Proven proficiency in Google Ads, Meta Ads, Microsoft Bing Ads.
• Strong understanding of PPC channels, structures and strategies.
• Experience with GA, GTM, and conversion/audience tracking.
• Experience with large budgets and multi-country campaigns.
• HubSpot landing pages experience.
• Proficiency in ad copy and asset creation.
• Knowledge of SEO, social, programmatic, and email channels.
• Google Ads Certification is preferred.
• Strong English communication skills; other European languages a plus.
• Agency experience is an advantage.

Mansioni

• Set up, manage and optimise paid campaigns across Google Ads, Microsoft Bing, Meta Ads and other PPC platforms.
• Monitor daily performance and implement optimisations including bid strategies, keyword reviews and ad testing.
• Drive EMEA Shopping Campaigns, manage campaigns, feed health checks and CSS opportunities.
• Conduct regular account audits in EMEA to identify performance improvements.
• Analyse campaign data to derive insights and recommendations for the region.
• Create copies and assets for PPC campaigns, using AI tools where helpful.
• Collaborate with Analytics to ensure performance tracking and measurement.
• Report on CPC, CTR, ROAS, CPA, conversion rate and learnings to scale best practices.
• Support automation tools and AI-driven optimisation techniques.
• Contribute to SEO and website discussions where PPC overlaps with broader strategy.
• Assist in creating HubSpot landing pages for PPC campaigns, including SEO best practices and A/B testing.

Conoscenze

PPC expertise

Analytical skills

English communication

Cross-country campaigns

AI-driven content creation

Formazione

Bachelor's Degree in Digital Marketing or related field

Strumenti

Google Analytics

Google Tag Manager

HubSpot

Descrizione del lavoro

Essential Responsibilities

• Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, LinkedIn, etc.)
• Conduct daily performance monitoring of the EMEA PPC campaigns & necessary optimisations (including bid strategy, keyword & search term review, ad copy and asset testing, goal and objective, targeting, etc.).
• Drive EMEA Shopping Campaigns: manage existing campaigns (including optimisations, analysis, opportunities & trends), and drive Shopping expansion in existing and new markets. Assist in Feed health checks, updates & unlock opportunities with CSS.
• Perform regular account audits in EMEA accounts to identify areas for performance improvement.
• Analyse campaign data to extract insights, trends, and actionable recommendations for the region.
• Create copies and assets for the PPC campaigns in any language needed, with the support of AI tools.
• Collaborate with the Analytics team ensuring performance tracking of PPC Campaigns.
• Report regularly on key performance metrics (CPC, CTR, ROAS, CPA, Conversion Rate, etc.) and learnings/conclusions of the PPC campaigns, with a vision of scaling best practices in the region.
• Support the integration of automation tools and AI-driven optimisation techniques.
• Contribute to SEO and website performance discussions where PPC overlaps with broader digital strategy.
• Assist in the creation of HubSpot landing pages for PPC Campaigns, including SEO best practices, A/B testing and measurement.

Desired Qualifications

• Minimum 3+ years of hands-on experience managing PPC campaigns, preferably in an international or EMEA context. Typically, a Bachelor's Degree or global equivalent in Digital Marketing or a related discipline.
• Proven proficiency in Google Ads, Meta Ads, Microsoft (Bing Ads).
• Excellent understanding of PPC campaigns (types, channels, structures, strategies)
• Experience with Google Analytics, Google Tag Manager, and understanding of tracking setup for conversions and audiences.
• Excellent analytical skills for data analysis and reporting.
• Experience working with large-scale budgets and multi-country campaigns.
• Experience with landing page creation in HubSpot or similar platform.
• Proficiency in ad copy and asset creation for PPC campaigns.
• Knowledge of other digital channels (SEO, Social, Programmatic, Email).
• Google Ads Certification is preferred.
• Strong English communication skills – written and spoken fluency required. (other European languages is a plus)
• Agency experience is an advantage (although not a requirement)

Henry Schein Italy is committed to the principles of equal opportunities in employment in all areas of work that it involves, combating any form of discrimination based on sex, race, skin color, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or other legally protected characteristics.