Digital Paid Media Specialist, EMEA

Brasseler USA Inc.; Milano; Ibrido; EUR 40.000 - 65.000; Tempo pieno

Descrizione del lavoro

Henry Schein Italy is seeking a hands‑on PPC specialist to setup, manage and optimise paid campaigns across Google Ads, Microsoft Bing Ads, Meta Ads and other platforms in the EMEA region.

You will monitor daily performance, implement bid strategies, test ad copies, support HubSpot landing pages, collaborate with analytics, and report on CPC, CTR and ROAS to scale best practices.

Competenze

• Bachelor's degree in digital marketing or equivalent.
• Proven proficiency with Google Ads, Meta Ads and Microsoft Bing Ads.
• Experience with GA/GA4, GTM and HubSpot landing pages.
• Strong analytical and data interpretation skills.

Mansioni

• Set up, manage and optimise PPC campaigns across multiple platforms.
• Perform daily performance monitoring and optimisations for EMEA campaigns.
• Drive shopping campaigns and feed health checks; collaborate on CSS opportunities.
• Create ad copies/assets in multiple languages with AI tools support.
• Collaborate with Analytics to track performance metrics and insights.
• Support landing page creation in HubSpot and measure outcomes.

Conoscenze

PPC campaign management

Google Ads

Meta Ads

Microsoft Bing Ads

Analytics

HubSpot landing pages

A/B testing

Ad copy creation

English communication

Formazione

Bachelor's Degree in Digital Marketing

Strumenti

Google Analytics

Google Tag Manager

HubSpot

Descrizione del lavoro

Essential Responsibilities:

Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, LinkedIn, etc.). Conduct daily performance monitoring of the EMEA PPC campaigns & necessary optimisations (including bid strategy, keyword & search term review, ad copy and asset testing, goal and objective, targeting, etc.). Drive EMEA Shopping Campaigns: manage existing campaigns (including optimisations, analysis, opportunities & trends), and drive Shopping expansion in existing and new markets. Assist in Feed health checks, updates & unlock opportunities with CSS. Perform regular account audits in EMEA accounts to identify areas for performance improvement. Analyse campaign data to extract insights, trends, and actionable recommendations for the region. Create copies and assets for the PPC campaigns in any language needed, with the support of AI tools. Collaborate with the Analytics team ensuring performance tracking of PPC Campaigns. Report regularly on key performance metrics (CPC, CTR, ROAS, CPA, Conversion Rate, etc.) and learnings/conclusions of the PPC campaigns, with a vision of scaling best practices in the region. Support the integration of automation tools and AI-driven optimisation techniques. Contribute to SEO and website performance discussions where PPC overlaps with broader digital strategy. Assist in the creation of HubSpot landing pages for PPC Campaigns, including SEO best practices, A/B testing and measurement.

Desired Qualifications:

Minimum 3+ years of hands‑on experience managing PPC campaigns, preferably in an international or EMEA context. Typically, a Bachelor's Degree or global equivalent in Digital Marketing or a related discipline. Proven proficiency in Google Ads, Meta Ads, Microsoft (Bing Ads). Excellent understanding of PPC campaigns (types, channels, structures, strategies). Experience with Google Analytics, Google Tag Manager, and understanding of tracking setup for conversions and audiences. Excellent analytical skills for data analysis and reporting. Experience working with large‑scale budgets and multi‑country campaigns. Experience with landing page creation in HubSpot or similar platform. Proficiency in ad copy and asset creation for PPC campaigns. Knowledge of other digital channels (SEO, Social, Programmatic, Email). Google Ads Certification is preferred. Strong English communication skills – written and spoken fluency required. (other European languages is a plus) Agency experience is an advantage (although not a requirement).

About Henry Schein:

Henry Schein Italy is committed to the principles of equal opportunities in employment in all areas of work that it involves, combating any form of discrimination based on sex, race, skin color, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or other legally protected characteristics. Henry Schein embraces diversity and is committed to providing equal opportunity to employees and applicants. If you are unable or limited in your ability to complete the application process, including the use or access of www.henryschein.com/careers, as a result of a physical or mental impairment, you can request reasonable accommodations.

Over 90 years ago Henry Schein borrowed $500 to start a corner pharmacy in Queens, New York, nearly 30 miles from Melville, New York, where our corporate headquarters resides today. In the depths of the Great Depression, Henry and his wife Esther made a bold bet on their future all while living their values of helping health happen and caring for their team and the community they served. Their belief paid off far beyond what Henry and Esther might have dared to imagine in 1932. Henry Schein is now a Fortune 500 Company powered by a network of people and technology to be the world’s leading provider of health care products, services and solutions to office‑based dental and medical practitioners. Since our founding we have stayed true to Henry and Esther’s values which has allowed us to evolve, expand, and grow our Company. Now serving more than 1 million customers in 33 countries and territories, the Company's network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes.

We invite you to join approximately 25,000 Team Schein Members, who are critical to our success and are at the core of our Team Schein Values as our founders would have wanted. We live those values by ensuring that our culture focuses on the wellness of our team, which we accomplish by providing a safe space for individuals to develop and contribute authentically, with opportunities to give back to society and the communities where we live and work. No matter the role you are seeking, we encourage you to come be a part of a team that makes the world a healthier place.

Work Arrangements:

• Work From Home: Work is performed directly from the TSM's home office.
• Hybrid: Time is scheduled between working from a TSM home office and at a company facility, as required.
• Onsite: Work is performed exclusively at a company facility.
• Field: Position requires traveling to different locations within a specific geographic territory, as assigned.