Specialista in Performance Digitali - Categorie Protette ai sensi della Legge 68/99

Grupo Planeta; Roma; Sur place; EUR 30 000 - 50 000; Plein temps

Résumé du poste

A leading educational institution in Rome is seeking a Digital Performance Specialist to lead their digital advertising strategies. The ideal candidate will have a university degree in a relevant field and at least 3 years of experience in digital media. Responsibilities include managing campaigns for lead generation, monitoring KPIs, and coordinating with various teams. If you're analytical, proactive, and passionate about digital marketing, we encourage you to apply. This role requires a membership certification in a Protected Category.

Qualifications

• Minimum 3 years experience as SEM Manager, Performance Specialist, or Trafficker.
• Understanding of commercial model and KPI relationships.
• Familiarity with digital marketing tools is welcome.

Responsabilités

• Plan and manage lead generation through digital campaigns.
• Monitor KPIs like traffic and conversion to enrollment.
• Interact with key stakeholders to align digital strategies.

Connaissances

Analytical skills

Coordination skills

Knowledge of digital advertising

Proactive profile

Formation

University degree in business, economics, marketing, or analysis

Outils

Google Ads

GA4

SemRush

Description du poste

Rome Business School (Italy) is hiring a Digital Performance Specialist.

Protected Candidate Notice

Only individuals belonging to Protected Categories under Law 68/99 are eligible. All candidates will be treated equally regardless of race, nationality, sex, age, disability, sexual orientation, gender identity, or any other protected classification. Verification will occur during the selection process.

Responsibilities

• Plan, manage, and oversee lead generation and conversion through digital advertising campaigns primarily on search engines (Google, Bing), social media (Meta, LinkedIn, TikTok), and specialized education portals.
• Coordinate and manage online advertising campaigns aligned with the school’s objectives and performance targets.
• Monitor KPIs such as traffic, LTR, lead volume, CPL, investment, conversion to enrollment, and profitability.
• Account monitoring based on markets/regions, product portfolio, admission sessions, study mode, seasonality, and target audience.
• Ensure compliance with key digital metrics (LTR, CPC/CPM, CPL/CPA, Reach/%IS, impression frequency) and control the entire sales funnel from traffic acquisition to enrollment.
• Analyze and report account performance, guaranteeing adherence to and development of action plans.
• Interact and coordinate with key stakeholders, including channel partner agencies, internal digital team, and commercial team (marketing/communication and sales departments).

Requirements

• University degree, preferably in business, economics, marketing, or analysis.
• Minimum 3 years experience as SEM Manager, Performance Specialist, or Trafficker in a digital media agency or company with a lead-generation acquisition model.
• Analytical skills and understanding of the commercial model and KPI relationships.
• Knowledge and use of GAds and/or SA360 highly appreciated.
• Familiarity with tools such as GA4, Google Webmaster Tools, SemRush, Google Trends, Google Ads Keyword Planner, CRO, Core Web Vitals, etc. is welcome.
• Proactive profile with excellent coordination and activity control skills, and motivation to contribute to a growing project.
• Protected Category: certified membership required; documentation to be provided during selection.