Digital Media Buyer – Mobile VAS

Cookies; Roma; Ibrido; EUR 45.000 - 65.000; Tempo pieno

Vantaggi offerti da questo lavoro

Laptop & software/tools setup

Remote-first with in-office options

Descrizione del lavoro

Cookies is seeking a Digital Media Buyer with a strong background in the mobile VAS industry. This role reports to the Head of PPC and manages performance campaigns across more than 10 markets, with remote work worldwide and optional in-office in Rome or Dubai.

You will build and optimize display, search and video campaigns across DSPs (Google, Facebook, TikTok), drive growth, and collaborate with product teams to push results.

Competenze

• 3+ years managing high-volume, high-budget performance campaigns.
• Experience in mobile VAS is required.
• Strong analytical, data-driven approach and dashboard proficiency.
• Team-oriented with collaboration across international teams.
• Fluent in English; additional languages are a plus.

Mansioni

• Create, develop and manage from scratch display, search & video campaigns across DSPs, Google, Facebook, TikTok.
• Identify new solutions to drive growth/performance.
• Optimize accounts towards target and ensure timely delivery.
• Manage traffic, bid management and optimization of multi-market PPC campaigns to profitability targets.
• Address and escalate campaign performance issues.
• Analyze campaign results and adjust strategy and budgets accordingly.
• Produce weekly and monthly sales reports.
• Carry out competitor research and analysis.
• Collaborate with business and product teams on results and optimizations.
• Assist with research for new campaigns and products.

Conoscenze

Programmatic advertising

Biddable platforms

Data-driven decision making

English fluency

Strumenti

GA4

GTM

Data Studio

Microsoft Excel

Descrizione del lavoro

remote working worldwide with the option of in-office setup in Rome (our HQ) or Dubai (branch) locations.

The role

We are looking for a Digital Media Buyer, with a strong background in the mobile VAS industry, who will report, into the Media team, to our Head of PPC. She/He will be responsible for managing, optimizing and reporting performance campaigns on digital entertainment products across more than 10 different markets. As a Digital Media Buyer, you will be expected to thrive in building, maintaining and optimizing digital advertising campaigns across media buying platforms and have an experimental and methodological approach. You could be also involved on developing lead generation campaigns and execute marketing funnels and lead nurture tactics that deliver a consistent pipeline of high-quality leads. The position requires a blend of creativity, analytical skill, perseverance and results-oriented problem solving and a flexibility on adapting skills on new business opportunities.

01

Key Responsibilities

• Create, develop and manage from scratch display, search & video campaigns across different media buying platforms (DSPs, Google, Facebook, TikTok)
• Identify new solutions to drive growth/performance
• Optimize accounts towards target, management of roadmaps and ensuring timely delivery
• Manage traffic, bid management and optimization of multi-market PPC campaigns to agreed profitability targets
• Address and escalate campaign performance issues
• Analyzing campaign results and adjusting strategy and budgets accordingly
• Producing weekly and monthly sales reports
• Carry out competitor research and analysis
• Collaborate with the business and product teams on campaign results & optimizations
• Assist with research for new campaigns and products

02

Experience requirements

• +3 years’ experience managing high-volume, high-budget performance marketing campaigns on Programmatic and Biddable Platforms, and optimizing for KPIs, like CPA and ROAS
• Experience and knowledge regarding mobile VAS are required
• Strong analytical skills and a data-driven approach to problem-solving is a must for this role. The ability to create, understand and monitor web analytics dashboards and reporting tools is expected (GA4, GTM, Datastudio).
• Ability to work collaboratively with team members
• Advanced knowledge of Microsoft Excel;
• Drive and motivation to exceed objectives
• Flexible in working hours due to the international environment
• Fluent in English (any other language is an advantage)

03

What do we offer you?

• Permanent contract (full-time)
• Laptop, screens, and software tools (in the office and/or from home)
• You’ll be working amongst a group of talented and self-motivated colleagues that excel at creating an awesome work environment
• A competitive compensation & benefits package based on seniority