Digital Marketing & Data Analytics Specialist

Publicis Sapient; Lombardia; On-site; EUR 45,000 - 64,000; Full time

Benefits offered by this job

Health benefits

Paid leave

Wellness program

Job summary

Publicis Sapient in Italy is seeking a Middle Digital Marketing & Data Analyst to advance web analytics, performance tracking, and data-driven marketing. You will implement tracking, define KPIs, build dashboards, and provide insights to optimize campaigns and customer journeys.

You will collaborate with Marketing, IT, UX/UI and Business teams to ensure accurate data collection, interpretation and activation across digital properties, campaigns and funnels.

Qualifications

• Experience with web analytics, digital performance tracking and data-driven marketing.
• Strong knowledge of GA4 and Adobe Analytics for tracking and reporting.
• Proficiency in creating dashboards and visualizations for marketing insights.
• Experience with tag management tools for accurate data collection.
• Advanced Excel/Sheets skills for data manipulation.

Responsibilities

• Monitor and analyze performance of digital properties and campaigns.
• Implement and manage tracking with GA4 and Adobe Analytics.
• Define KPIs and build dashboards for marketing campaigns and journeys.
• Support tagging using GTM and Adobe Launch.
• Analyze funnels and identify optimization opportunities.

Skills

GA4

Adobe Analytics

Tag Manager

Dashboards

Excel/Sheets

HTML/JS basics

Data storytelling

Cross-functional collaboration

Tools

Looker Studio

Tableau

Power BI

Google Tag Manager

Adobe Launch

Job description

Publicis Sapient in Italy is seeking a Middle Digital Marketing & Data Analyst to advance web analytics, performance tracking, and data-driven marketing. You will implement tracking, define KPIs, build dashboards, and provide insights to optimize campaigns and customer journeys.

You will collaborate with Marketing, IT, UX/UI and Business teams to ensure accurate data collection, interpretation and activation across digital properties, campaigns and funnels.