Digital Analyst: Growth & Conversion Insights
ING Italia
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Benefits offered by this job
Job summary
ING Italia is seeking a Digital Analyst to convert user behavior and funnel data into actionable insights for conversion growth across web and app channels. You will join a multidisciplinary team and help scale the marketing engine while grounding fast wins with long-term growth.
The role requires at least 5 years in digital analytics, strong English, and experience with Adobe Analytics, Amplitude, and Optimizely CMS.
Qualifications
- Minimum 5 years in a Digital Analytics role.
- Degree in Digital Marketing, Statistics, Engineering or Economics.
- Proficient in English and data-driven decision making.
Responsibilities
- Analyze acquisition funnel to identify drop-offs and opportunities.
- Define tagging and tracking strategy for events and conversions.
- Study on-page user behavior via session recordings, heatmaps, and usability analysis.
- Translate data insights into actionable recommendations for Content Marketing.
- Collaborate with performance and commercial leaders to assess paid traffic impact on conversions.
- Create and maintain dashboards tracking funnel health and KPIs.
Skills
Education
Tools
Job description
ING Italia is seeking a Digital Analyst to convert user behavior and funnel data into actionable insights for conversion growth across web and app channels. You will join a multidisciplinary team and help scale the marketing engine while grounding fast wins with long-term growth.
The role requires at least 5 years in digital analytics, strong English, and experience with Adobe Analytics, Amplitude, and Optimizely CMS.
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