Growth-Focused Digital Marketing Data Analyst

Publicis Groupe; Lombardia; On-site; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Health benefits

Generous paid leave

Wellness program

Career growth

Training opportunities

Global team

Job summary

Publicis Groupe is seeking a Middle Digital Marketing & Data Analyst to support analytics for digital properties, campaigns, and customer journeys. You will define KPIs, build dashboards, and collaborate across Marketing, IT, UX/UI, Media, and Business teams to ensure accurate data collection and activation.

You will work with GA4, Adobe Analytics, GTM/Adobe Launch, and BI tools to monitor performance and provide actionable insights.

Qualifications

• Strong knowledge of GA4 analytics.
• Experience with Adobe Analytics.
• Tag management proficiency (GA Manager/Adobe Launch).
• Experience building dashboards in Looker Studio, Tableau, Power BI.

Responsibilities

• Monitor and analyze the performance of digital properties (websites, landing pages, media campaigns).
• Define KPIs and build dashboards for marketing campaigns and customer journeys.
• Collaborate with Media teams to assess paid campaigns performance.
• Support tagging activities using GTM or Adobe Launch.
• Analyze conversion funnels and identify optimization opportunities.
• Build regular reports for internal stakeholders.

Skills

GA4

Adobe Analytics

Tag Manager

Looker Studio

Power BI

HTML/JavaScript basics

Excel/Google Sheets

Data visualization

Tools

Google Analytics

Adobe Launch

Job description

Publicis Groupe is seeking a Middle Digital Marketing & Data Analyst to support analytics for digital properties, campaigns, and customer journeys. You will define KPIs, build dashboards, and collaborate across Marketing, IT, UX/UI, Media, and Business teams to ensure accurate data collection and activation.

You will work with GA4, Adobe Analytics, GTM/Adobe Launch, and BI tools to monitor performance and provide actionable insights.