Digital Marketing & Data Analyst - Associate

Publicis Sapient; Lombardia; On-site; EUR 45,000 - 64,000; Full time

Benefits offered by this job

Health benefits

Paid leave

Wellness program

Job summary

Publicis Sapient in Italy is seeking a Middle Digital Marketing & Data Analyst to advance web analytics, performance tracking, and data-driven marketing. You will implement tracking, define KPIs, build dashboards, and provide insights to optimize campaigns and customer journeys.

You will collaborate with Marketing, IT, UX/UI and Business teams to ensure accurate data collection, interpretation and activation across digital properties, campaigns and funnels.

Qualifications

• Experience with web analytics, digital performance tracking and data-driven marketing.
• Strong knowledge of GA4 and Adobe Analytics for tracking and reporting.
• Proficiency in creating dashboards and visualizations for marketing insights.
• Experience with tag management tools for accurate data collection.
• Advanced Excel/Sheets skills for data manipulation.

Responsibilities

• Monitor and analyze performance of digital properties and campaigns.
• Implement and manage tracking with GA4 and Adobe Analytics.
• Define KPIs and build dashboards for marketing campaigns and journeys.
• Support tagging using GTM and Adobe Launch.
• Analyze funnels and identify optimization opportunities.

Skills

GA4

Adobe Analytics

Tag Manager

Dashboards

Excel/Sheets

HTML/JS basics

Data storytelling

Cross-functional collaboration

Tools

Looker Studio

Tableau

Power BI

Google Tag Manager

Adobe Launch

Job description

Job Description

We are looking for a Middle Digital Marketing & Data Analyst with strong expertise in web analytics, digital performance tracking, and data-driven marketing.

Why This Role Matters

In this role, you will play a key part in supporting the marketing team through advanced analysis, digital performance monitoring, and the generation of strategic insights that help optimize campaigns and digital funnels.

You will work closely with Marketing, IT, UX/UI, Media, and Business stakeholders to ensure the accurate collection, interpretation, and activation of data.

Where You’ll Make an Impact

• Monitor and analyze the performance of digital properties, including websites, landing pages, and media campaigns
• Implement and manage tracking solutions using Google Analytics and Adobe Analytics
• Define KPIs and build monitoring dashboards for marketing campaigns and customer journeys
• Support tagging activities using tools such as Google Tag Manager and Adobe Launch
• Analyze conversion funnels and identify opportunities for optimization
• Collaborate with Media teams to assess the performance of paid campaigns
• Support CRO (Conversion Rate Optimization) initiatives
• Build regular reports and presentations for internal stakeholders
• Ensure the quality, consistency, and reliability of collected data
• Support data visualization activities using BI tools

What You’ll Bring To The Team

• Previous experience as a Digital Analyst, Marketing Analyst, or in a similar role
• Strong knowledge of Google Analytics (GA4)
• Strong knowledge of Adobe Analytics
• Experience with tag management tools such as Google Tag Manager and Adobe Launch
• Understanding of event tracking, conversion tracking, and user journeys
• Experience building dashboards using Looker Studio, Tableau, Power BI, or similar tools
• Basic knowledge of HTML and JavaScript for tagging activities
• Strong proficiency in Excel and Google Sheets

Additional Experience We Value

• Experience with CDPs or marketing automation platforms
• Basic to intermediate SQL knowledge
• Experience with A/B testing tools, such as Optimizely, VWO, or Adobe Target
• Experience in e-commerce or lead generation environments
• Familiarity with marketing attribution models
• Basic understanding of privacy and tracking compliance, including GDPR, Consent Mode, and CMPs
• Strong data-driven mindset
• Analytical thinking and strong problem-solving skills
• Ability to translate data insights into concrete, actionable recommendations
• Strong cross-functional collaboration skills
• Good communication and presentation skills
• Ability to work independently with a proactive approach

What You ll Get in Return

• Be at the forefront of digital transformation
• "Plugged" into a truly global organization with a start-up mindset
• Career growth and training opportunities
• A collaborative, agile and diverse regional team
• Comprehensive health benefits for you and your family
• Generous paid leave and holidays
• Wellness program and employee assistance

Company Description

Most companies in the AI era do one of two things: they advise, or they sell you a tool. We do both. Publicis Sapient is a technology company that provides enterprise AI platforms and services, which means we build our own AI platforms and bring the strategists, product thinkers, designers and engineers who make them work inside the world s most complex businesses. It s where people and products shape the future of enterprise, and where your ideas actually reach the organizations that run the world. If you want to question how things are done, learn continuously and do the best work of your career alongside 20,000 people across 28 countries, you re in the right place. Come build with us.

Our Commitment to Inclusive Hiring

We are committed to fostering and encouraging an inclusive and welcoming environment for everyone and we believe great talent comes from many different backgrounds, experiences, and perspectives. That s why we re committed to creating a hiring process where everyone has an equal opportunity to succeed and feel safe. We welcome applications from all backgrounds and identities including: race, ethnicity, nationality, gender, disability, sexual orientation, gender identity, or religion and value the diverse experiences, perspectives, and strengths they bring to our teams.

If there s anything we can do to make our recruitment process more accessible or comfortable for you, please let us know. We re happy to provide reasonable adjustments throughout the application and interview process. You can contact us anytime at [e-mail].