D2C Growth & E‑Commerce Lead

Candy Hoover Group Srl; Vimercate; Hybrid; EUR 36,000 - 44,000; Full time

Benefits offered by this job

Smart Working

Meal tickets

Job summary

Haier Europe in Vimercate, Italy, is seeking a D2C Manager to own the online channel strategy with full P&L accountability. You will drive media priorities, grow the online business, and collaborate with Product Lines on assortment evolution, while translating data into decisive actions.

You will also manage HQ relationships for new tech rollouts, oversee e-commerce operations, and coordinate with partners to ensure strong digital and physical channel performance.

Qualifications

• 5–6 years in digital/e-commerce, including 2–3 years in a D2C role.
• Proven experience managing P&L for an e-commerce channel with growth.
• Experience with digital retailer and/or marketplace channels is a plus.

Responsibilities

• Define and execute the online channel strategy with full P&L responsibility.
• Drive media investment priorities and growth levers for the business.
• Collaborate with Product Lines on online assortment evolution.
• Monitor KPIs (conversion, AOV, ROAS, CAC, traffic) and translate data into actions.
• Act as HQ reference for new technical developments and escalation management.
• Manage relationships with key channel partners and vendors.
• Lead and develop the e-commerce operations team.

Skills

D2C channel management

P&L management

Media planning

Shopify knowledge

Google Analytics

Tools

Shopify

CRM platforms

Analytics tools

Job description

Haier Europe in Vimercate, Italy, is seeking a D2C Manager to own the online channel strategy with full P&L accountability. You will drive media priorities, grow the online business, and collaborate with Product Lines on assortment evolution, while translating data into decisive actions.

You will also manage HQ relationships for new tech rollouts, oversee e-commerce operations, and coordinate with partners to ensure strong digital and physical channel performance.