Brand Manager – Digital Content & Channels (Europe)

Haier Europe; Monza; On-site; EUR 70,000 - 110,000; Full time

Job summary

Haier Europe is seeking a Digital Brand Manager to steer the consumer brand strategy across Europe in a digital-first ecosystem. You will shape brand thinking, produce digital assets, and coordinate cross-market execution with internal teams and external agencies.

The role combines brand management with content production, performance analytics, and data-informed decision making to drive familiarity, consideration, and sell-out.

Qualifications

• Brand strategy development across markets and product lines.
• Experience translating strategy into digital-native concepts.
• Ability to translate consumer insights into digital campaigns.
• Hands-on with content production and agency coordination.
• Experience managing junior resources.
• Fluent Italian and English.

Responsibilities

• Deploy a consistent brand strategy across Europe.
• Translate strategy into digital assets with HQ.
• Lead production of brand assets and cross-category content.
• Coordinate with internal teams and external agencies.
• Monitor data, insights, and ROI to optimize impact.
• Foster a digital-first, data-informed culture.
• Lead media planning and digital formats.

Skills

Brand strategy

Digital content knowledge

Cross-market coordination

Performance analytics

Team leadership

English proficiency

Education

University degree

Tools

Content production tools

Digital channels

Job description

As Digital Brand Manager at Haier Europe, you will steer the consumer brand strategy for Europe in a digital-first, media-driven ecosystem. You will shape brand thinking, produce digital assets, and coordinate cross-market execution with internal teams and external agencies. The role combines brand management with content production and performance analytics to drive familiarity, consideration, and sell-out. You will work closely with cross-functional partners to deliver cohesive, data-informed brand experiences at scale.

• Deploy a consistent, consumer-relevant Brand strategy across Local Markets and Product Lines
• Translate strategy into digital-native creative concepts in collaboration with HQ
• Lead production of brand assets and cross-category digital content, ensuring coherence across concepts, media, and execution
• Manage planning and execution from concept to delivery, including Shooting Coordinator
• Coordinate with internal teams to ensure integrated brand execution across touchpoints
• Lead Creative Agencies and plan content production aligned with local market needs
• Monitor data, insights, and performance metrics (including ROI) to optimize impact
• Foster a contemporary, digital-savvy, data-informed brand culture
• Deep understanding of media and digital media planning
• Digital-first mindset with expertise in digital channels and innovation
• Hands-on experience with digital formats, content production, and coordinating multiple agencies
• University degree
• Consolidated Brand/Marketing Management experience with digital content execution
• Experience managing and growing junior resources
• Italian language proficiency and fluent English (written and spoken)
• Cross-functional collaboration
• Pragmatic and execution-oriented
• Proactive and self-driven
• Analytical mindset with ability to translate data into action
• Experience with content production and campaign execution
• Ability to interpret consumer insights for action

Brand Manager – Digital Content & Channels (Europe) • monza-brianza, lombardia, it