Digital Brand Strategist – Content & Channels (Europe)

Haier Europe; Monza; On-site; EUR 70,000 - 110,000; Full time

Job summary

Haier Europe is seeking a Digital Brand Manager to steer the consumer brand strategy across Europe in a digital-first ecosystem. You will shape brand thinking, produce digital assets, and coordinate cross-market execution with internal teams and external agencies.

The role combines brand management with content production, performance analytics, and data-informed decision making to drive familiarity, consideration, and sell-out.

Qualifications

• Brand strategy development across markets and product lines.
• Experience translating strategy into digital-native concepts.
• Ability to translate consumer insights into digital campaigns.
• Hands-on with content production and agency coordination.
• Experience managing junior resources.
• Fluent Italian and English.

Responsibilities

• Deploy a consistent brand strategy across Europe.
• Translate strategy into digital assets with HQ.
• Lead production of brand assets and cross-category content.
• Coordinate with internal teams and external agencies.
• Monitor data, insights, and ROI to optimize impact.
• Foster a digital-first, data-informed culture.
• Lead media planning and digital formats.

Skills

Brand strategy

Digital content knowledge

Cross-market coordination

Performance analytics

Team leadership

English proficiency

Education

University degree

Tools

Content production tools

Digital channels

Job description

Haier Europe is seeking a Digital Brand Manager to steer the consumer brand strategy across Europe in a digital-first ecosystem. You will shape brand thinking, produce digital assets, and coordinate cross-market execution with internal teams and external agencies.

The role combines brand management with content production, performance analytics, and data-informed decision making to drive familiarity, consideration, and sell-out.