D2C & E‑Commerce Growth Lead

Haier Europe; Monza; Hybrid; EUR 36,000 - 44,000; Full time

Benefits offered by this job

Meal tickets

Smart Working

Job summary

Haier Europe is seeking a D2C Manager to lead both online and physical store channels from Vimercate, Italy. You will own the e-commerce P&L, define the online strategy, and steer growth through promotions, media investments, and data-driven decision making.

You will collaborate with Product Lines on assortment, monitor key KPIs, and build strong partnerships with logistics and tech vendors while overseeing stock and in-store experience.

Qualifications

• 5-6 years in digital/e-commerce with 2–3 years D2C P&L ownership.
• Proven P&L management with measurable growth.
• Experience with digital retailer or marketplace channels is a plus.
• Experience in retail/commercial environments is a plus.

Responsibilities

• Define and execute the online channel strategy with full P&L responsibility.
• Drive media investment priorities and growth levers.
• Collaborate with Product Lines on the online assortment evolution.
• Monitor KPIs and sales performance and translate data into actions.
• Manage relationships with channel partners and vendors.
• Lead and develop the e-commerce operations team.
• Oversee store P&L and in-store customer experience.
• Coordinate stock flows and inventory management.

Skills

Stakeholder management

Data-driven decisions

Digital marketing knowledge

Customer experience

Education

Degree in Economics, Marketing, Digital Business

Tools

Shopify

Google Analytics

CRM

Job description

Haier Europe is seeking a D2C Manager to lead both online and physical store channels from Vimercate, Italy. You will own the e-commerce P&L, define the online strategy, and steer growth through promotions, media investments, and data-driven decision making.

You will collaborate with Product Lines on assortment, monitor key KPIs, and build strong partnerships with logistics and tech vendors while overseeing stock and in-store experience.