D2C Manager

Haier Europe; Vimercate; On-site; EUR 36,000 - 44,000; Full time

Benefits offered by this job

Meal tickets

Smart Working

Job summary

Haier Europe is seeking a D2C Manager to drive online and physical store channels across the Lombardy region. The role centers on defining the online strategy, managing P&L, and partnering with product lines to optimize the online assortment.

You will monitor KPIs, lead e-commerce operations, and collaborate with HQ on new technologies, while ensuring excellent in-store experiences and strong stakeholder relationships. English fluency is required.

Qualifications

• 5-6 years in digital/e-commerce, including 2-3 years in a D2C role with P&L responsibility.
• Experience with digital retailer and/or marketplace channels is a plus.
• Experience in retail/commercial environments.

Responsibilities

• Define and execute the online channel strategy with full P&L responsibility.
• Drive media investment priorities and growth levers for the business.
• Collaborate with Product Lines on evolving the online assortment.
• Monitor KPIs and sales performance; translate data into actions.
• Act as HQ reference for new technical developments and escalation management.
• Manage relationships with key channel partners and vendors.
• Lead and develop the team responsible for e-commerce operations.
• Ensure the commercial performance of the physical store and monitor KPIs.
• Define promotional plans and B2B initiatives.
• Oversee service standards and in-store customer experience.
• Oversee stock flows and inventory management.
• Coordinate and develop the store team.

Skills

Stakeholder management

Market trend reading

Customer experience

Entrepreneurial spirit

Decision autonomy

Problem solving

People orientation

Partnership building

Retail partnerships

Education

Bachelor's degree in Economics/Marketing/Digital Business or related field

Tools

Shopify

Google Analytics

CRM systems

Job description

The challenge

An exciting opportunity has arisen to contribute to the Sales team at Haier Europe. The Company is on a journey to achieve ambitious business growth and leadership objectives in the region, and we need someone who is passionate, proactive, self-driven and motivated to join a team of open-minded individuals.

Job Posting Title

D2C Manager

The challenge

An exciting opportunity has arisen to contribute to the Sales team at Haier Europe. The Company is on a journey to achieve ambitious business growth and leadership objectives in the region, and we need someone who is passionate, proactive, self-driven and motivated to join a team of open-minded individuals.

We are looking for an individual who demonstrates the core values of the Haier’s attitude: entrepreneurship and innovation, zero distance to consumers and IoT & Ecosystem thinking. A true change agent with an agile approach thriving for idea contamination and with a hyper-collaborative approach that breaks silos and creates an open ecosystem.

What You Will Do

E-Commerce

• Define and execute the online channel strategy, with full responsibility for P&L and the promotional calendar
• Drive media investment priorities, identifying new growth levers for the business
• Collaborate with the Product Lines on the evolution of the online assortment
• Continuously monitor KPIs and sales performance (conversion rate, AOV, ROAS, CAC, traffic), translating data into actionable decisions
• Act as the reference point for HQ on the activation of new technical developments and escalation management
• Manage relationships with key channel partners and vendors (logistics, shipping, technology)
• Lead and develop the resource responsible for e-commerce operations

Physical Channel

• Ensure the commercial performance of the store, continuously monitoring key KPIs (conversion rate, sales, profitability)
• Define the promotional plan and B2B commercial initiatives
• Oversee service standards and the in-store customer experience, in line with brand values
• Oversee stock flows, ensuring proper inventory management
• Manage the store’s P&L
• Coordinate and develop the store team, stepping in directly to address operational issues

Experience

• At least 5-6 years of experience in digital/e-commerce, including 2-3 years in a role with direct responsibility for a D2C channel
• Proven experience managing the P&L of an e-commerce channel, with measurable growth results
• Experience with digital retailer and/or marketplace channels is a plus
• Experience, even indirect, in retail/commercial environments

Technical Skills

• Strong understanding of UX/UI, customer journey, and digital funnel dynamics
• Broad understanding of the digital marketing landscape (SEO, performance marketing, affiliate, CRM, email marketing, and marketing automation)
• Familiarity with e-commerce platforms; knowledge of Shopify is a plus
• Good familiarity with analytics and reporting tools (Google Analytics or equivalent)
• Experience in social commerce (Instagram, TikTok Shop)
• Knowledge of retail KPIs and dynamics

Soft Skills

• Strong stakeholder management and influencing skills, including with international/HQ teams
• Ability to read local market trends and consumer behavior
• Strong customer experience orientation, with a “lead by example” approach to team management
• Entrepreneurial spirit, decision-making autonomy, and strong problem-solving skills
• Passion for retail and for people
• Ability to build and maintain strong partnerships and relationships at all levels

Education & Languages

• Degree in Economics, Marketing, Digital Business, or related fields
• Excellent knowledge of English

PAY TRANSPARENCY

Employment Type

Permanent Contract; Full-Time

National Collective Bargaining Agreement (CCNL)

Metalmeccanici Privati

Minimum Gross Annual Salary

€ 40.000

The position includes access to an individual or collective variable incentive scheme based on the achievement of predefined performance objectives (KPIs); alternatively, any additional variable compensation components or benefits will be governed by the applicable company policies.

Benefits

• Meal tickets
• Smart Working

The Company may offer a different compensation package than the one indicated above, based on objective criteria identified during the selection process (such as experience, skills or changes in the scope and responsibilities of the role). Any such variation is in no way based on previous salary levels or on personal or discriminatory factors.

All decisions are made in compliance with the principle of equal pay, the applicable National Collective Bargaining Agreement (CCNL) and EU Directive 2023/970, as well as the relevant national implementing legislation.

What You Need To Succeed

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.