CRM Platform Migration & Email Marketing Lead

Oberalp Group; Trentino-Alto Adige; On-site; EUR 40,000 - 50,000; Full time

Job summary

Oberalp Group in Bolzano is seeking a CRM Project & Operations Specialist to lead the migration of our email and CRM marketing to a new marketing automation platform across all brands. You will own the day-to-day operation after go-live and coordinate with brand teams, our external CRM partner and IT to ensure consistent newsletters and journeys.

You will establish templates, lifecycle journeys and segments, manage campaign planning and sending, monitor data quality, and report on performance.

Qualifications

• University degree in economics, marketing, business informatics or a similar field.
• 1–2 years of experience in CRM, email marketing or digital marketing; an internship in this area counts.
• First hands-on experience with an email or marketing automation tool (e.g. Klaviyo, Salesforce Marketing Cloud, Mailchimp, Brevo) is a plus.
• First experience in coordinating projects or tasks with several stakeholders.
• Structured, precise way of working and a strong sense of ownership for processes and quality.
• Fluent in English and in Italian or German.

Responsibilities

• Lead the platform migration project from kick-off to go-live: timeline, milestones, dependencies, risks and status reporting.
• Coordinate the external CRM partner, IT and the brand marketing teams and keep decisions and open points documented.
• Set up and maintain the group standard for templates, modules, lifecycle journeys and segments, and make sure all brands work within it.
• Own the operational sending process: campaign planning, build review, testing, approval and sending across all brands.
• Monitor and maintain the integrations with the shop platform, product data and customer data, and follow up on issues with IT.
• Track data quality, consent and deliverability and report on list health and engagement per brand.
• Report on campaign and journey performance and propose improvements based on the numbers.
• Onboard and train the brand teams on the platform and the operating guidelines.
• Keep the CRM documentation in Confluence up to date.

Skills

CRM

Email marketing

Digital marketing

Project coordination

Stakeholder management

Data analysis

English language

Education

Economics/Marketing degree

Business informatics degree

Tools

Klaviyo

Salesforce Marketing Cloud

Mailchimp

Brevo

Job description

Oberalp Group in Bolzano is seeking a CRM Project & Operations Specialist to lead the migration of our email and CRM marketing to a new marketing automation platform across all brands. You will own the day-to-day operation after go-live and coordinate with brand teams, our external CRM partner and IT to ensure consistent newsletters and journeys.

You will establish templates, lifecycle journeys and segments, manage campaign planning and sending, monitor data quality, and report on performance.