CRM Migration & Operations Lead - E‑Commerce

Oberalp Group; Bolzano; On-site; EUR 40,000 - 50,000; Full time

Job summary

Oberalp Group is seeking a CRM Project & Operations Specialist for our E‑Commerce Team in Bolzano. You will lead the migration of email and CRM marketing to a new automation platform and own ongoing operations after go‑live.

You will collaborate with brand teams, our external CRM partner and IT to ensure consistent, tested communications across all brands. You will coordinate templates, journeys and segments, manage sending processes, monitor integrations, and drive data quality and

Qualifications

• 1–2 years in CRM or email marketing; internships count
• Experience with marketing automation tools (Klaviyo, SFMC, Mailchimp, Brevo) a plus
• Structured, precise way of working with strong ownership for processes and quality
• Comfortable with data: read reports, spot inconsistencies, ask why

Responsibilities

• Manage the platform migration project from kick-off to go-live: timeline, milestones, dependencies, risks and status reporting
• Coordinate the external CRM partner, IT and brand marketing teams and keep decisions and open points documented
• Set up and maintain the group standard for templates, modules, lifecycle journeys and segments
• Own the operational sending process: campaign planning, build review, testing, approval and sending across all brands
• Monitor and maintain integrations with the shop platform, product data and customer data
• Track data quality, consent and deliverability and report on list health and engagement per brand
• Report on campaign and journey performance and propose improvements based on the numbers
• Onboard and train the brand teams on the platform and the operating guidelines
• Keep the CRM documentation in Confluence up to date

Skills

CRM

Email marketing

Digital marketing

Project coordination

Stakeholder management

Data analysis

English

Italian/German

Education

University degree in economics, marketing, business informatics or similar

Tools

Klaviyo

Salesforce Marketing Cloud

Mailchimp

Brevo

Job description

Oberalp Group is seeking a CRM Project & Operations Specialist for our E‑Commerce Team in Bolzano. You will lead the migration of email and CRM marketing to a new automation platform and own ongoing operations after go‑live.

You will collaborate with brand teams, our external CRM partner and IT to ensure consistent, tested communications across all brands. You will coordinate templates, journeys and segments, manage sending processes, monitor integrations, and drive data quality and