CRM Campaign Specialist — Hybrid, Global, Data-Driven

Venchi; Milano; Ibrido; EUR 45.000 - 68.000; Tempo pieno

Vantaggi offerti da questo lavoro

Annual bonus

Hybrid work

30% in-store discount

40% e-commerce discount

Restaurant tickets

Welfare platforms

Private health insurance

Venchi gifts

Descrizione del lavoro

Venchi, based in Milan, is seeking a data-driven CRM Campaign Specialist to join our Global Marketing Team at the HQ. You will execute and optimize CRM campaigns across Venchi's owned channels, driving retention, engagement and revenue growth in collaboration with local markets and cross-functional teams.

The ideal candidate has 2–4 years in CRM/Email Marketing with a solid understanding of lifecycle marketing, segmentation, and CRM reporting. A passion for chocolate and gelato helps.

Competenze

• 2–4 years in CRM, Email Marketing or Marketing Automation.
• Strong understanding of customer lifecycle marketing and segmentation.
• Experience with CRM platforms; data management and reporting a plus.
• Analytical mindset for optimization and continuous improvement.

Mansioni

• Execute CRM campaigns across owned media channels, with a primary focus on email marketing, ensuring timely, accurate and high-quality delivery.
• Manage audience segmentation, campaign targeting and content deployment, delivering relevant and engaging communications aligned with customer needs and brand objectives.
• Partner with local markets and cross-functional teams to coordinate campaign planning and execution, ensuring alignment with commercial priorities and marketing calendars.
• Monitor CRM campaign performance and key customer engagement metrics, transforming data into actionable insights and optimization recommendations.
• Support the development and enhancement of automated customer journeys, lifecycle programs and personalization initiatives to improve customer experience and business outcomes.
• Contribute to the evolution of Venchi's omnichannel CRM strategy by testing new engagement approaches, channels and best practices.
• Ensure CRM database quality and campaign execution excellence, supporting continuous process improvement and operational efficiency.

Conoscenze

CRM campaigns

Email marketing

Marketing automation

Segmentation

Data analytics

Stakeholder mgmt

Attention to detail

Multinational environment

Strumenti

CRM platforms

Campaign analytics tools

Descrizione del lavoro

Venchi, based in Milan, is seeking a data-driven CRM Campaign Specialist to join our Global Marketing Team at the HQ. You will execute and optimize CRM campaigns across Venchi's owned channels, driving retention, engagement and revenue growth in collaboration with local markets and cross-functional teams.

The ideal candidate has 2–4 years in CRM/Email Marketing with a solid understanding of lifecycle marketing, segmentation, and CRM reporting. A passion for chocolate and gelato helps.