Wholesale Marketing Manager

Venchi; Milano; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Annual bonus

Hybrid work

30% in-store discount

40% online discount

Private health insurance

Welfare platforms access

Job summary

Venchi, the Italian chocolate and gelato brand, seeks a Wholesale Marketing Manager for its Milan HQ. You will lead channel marketing initiatives for Wholesale and Travel Retail with a global scope, coordinating brand activations and acting as the main contact for the Wholesale Team.

Based in Milan, you will collaborate with Global Marketing and Sales to drive visibility, displays, and activations, manage agencies, and oversee fairs and events while maintaining Venchi's brand identity and

Qualifications

• 5+ years in Trade Marketing, with wholesale channel ownership.
• Proven ability to design channel marketing for wholesale sub-channels.
• Strong communication and stakeholder management at all levels.

Responsibilities

• Design and implement channel marketing strategy for wholesale sub-channels.
• Collaborate with external agencies for displays and tools.
• Own the Wholesale Catalogue project and share with Customers.
• Lead planogram management and activations for key accounts.
• Plan and manage trade fairs and events for global consistency.
• Oversee pop-ups and activations to boost sales and visibility.
• Analyze channel performance and optimize tactics.
• Create activation plans aligned with Global Marketing guidelines.
• Monitor market trends and emerging tech for opportunities.

Skills

Wholesale Marketing

Channel Management

Stakeholder Engagement

Global Experience

English Fluency

Job description

Let’s bring the Italian soul of chocolate to life!

Since 1878, at Venchi we have celebrated chocolate in all its forms: from the authentic taste of our cocoa origins to the art of gelato. Today, we are a team of over 1,700 people across more than 200 stores worldwide, united by the same passion for quality and Italian excellence. At the heart of this journey are our values: Taste, Truth, Ingenuity, and Togetherness. They mean creating authentic experiences with care and precision; acting with transparency and responsibility; turning curiosity into impact through creativity and innovation; growing together by building trust and collaboration every day. Joining Venchi means embarking on an endless journey where tradition meets innovation, bringing quality, well-being, and the joy of positive indulgence around the world.

Your Mission

We are looking for a highly motivated Wholesale Marketing Manager to join our HQ based in Milan! Reporting to the Global Senior Trade Marketing Manager, you will play a crucial role in enhancing our brand presence in the Wholesale and Travel Retail channels, with a global scope. This role will serve as a key hub in coordinating and executing brand activations and initiatives, being the main point of contact for the Wholesale Team for channel marketing needs.

Key Responsibilities

• Design and implement a proper channel marketing strategy tailored to wholesale sub-channels (Key Accounts, Distributors, Travel Retail, Franchising, Traditional) to increase sales, product visibility, market share.
• Scout, manage and collaborate with external agencies to design dedicated displays and tools for Wholesale and Travel Retail, ensuring alignment with brand identity.
• Own the Wholesale Catalogue project multi-functional creation and lead the process of sharing with Customers, in alignment with Wholesale Team.
• Adapt visual merchandising guidelines based on product assortments, working closely with Marketing and Sales Teams to ensure consistency, through planogram management for key accounts and prioritary activations.
• Supervise and project-manage the most relevant fairs and events for the Wholesale and Travel Retail business, to ensure global consistency in Venchi’s presence.
• Oversee the execution of pop-ups and special activations, aimed to drive sales and visibility in high traffic locations.
• Analyze Wholesale channel performance, identify opportunities for growth, and optimize channel-specific marketing tactics.
• Create a comprehensive activation plan, aligned with Global Marketing guidelines, incorporating in-store experiences and promotional guidelines.
• Continuously monitor market trends, competitor activities, and emerging technologies to identify new opportunities and maintain the brand’s competitive edge in Wholesale and Travel Retail channels.

The Ideal Candidate

• Minimum 5 years of experience in Trade Marketing, with a proven track record in channel marketing management, and creating best practices for Wholesale channels.
• Strong expertise in Wholesale channels and in-depth understanding of their unique dynamics.
• Effective communicator, skilled at engaging stakeholders at all levels to clearly articulate Venchi's strategic vision.
• Commercially astute, with the ability to assess market trends, identify trade opportunities, and translate insights into actionable plans.
• Project management driven and experienced in collaborating with external agencies to achieve business goals.
• Based in Milan and experienced in working on a Global scale.
• Fluent in English, with additional language skills considered an advantage.
• … and of course a chocolate and gelato lover!

What We Offer

• Celebrate Success: Annual results-based bonus, with the option to convert it into welfare benefits.
• Flexibility and Balance: Benefit from flexible working hours and hybrid work options.
• Global Vision, Local Flavour: Join a passionate, creative team where innovation thrives. From our global HQ in the heart of the city, near our iconic stores, help bring the Venchi experience to life. Together, we craft excellence, from sourcing premium ingredients to delivering joyful moments worldwide.
• Exclusive Sweet Benefits: Enjoy a 30% discount in-store and 40% off our e-commerce platform. Plus, you will receive special gifts packed with Venchi’s finest chocolate. Benefit from tickets restaurant, access to two comprehensive welfare platforms, and additional private health insurance to enhance your personal well-being.

Join us at Venchi and help us bringing the Italian way of life and delicious flavours to every corner of the world!