Senior Digital Business Analyst

Venchi; Milano; Ibrido; EUR 55.000 - 70.000; Tempo pieno

Vantaggi offerti da questo lavoro

Annual bonus (results-based)

Hybrid work options

Discounts: 30% in-store, 40% online

Restaurant tickets

Two welfare platforms

Private health insurance

Descrizione del lavoro

Venchi, the Italian chocolate house, seeks a Senior Digital Business Analyst to join our Digital Team at the Milan HQ. You will transform data into insights to drive smarter decisions, customer experiences and sustainable eCommerce growth across the EMEA region.

Reporting to the Digital Commerce Manager, you will work with cross-functional teams to optimize acquisition, conversion and retention using AI-powered tools and advanced analytics.

Competenze

• 4+ years of experience in Digital Analytics, eCommerce Performance, CRO, Business Analytics or similar roles.
• Experience with GA4 and digital analytics platforms; knowledge of Contentsquare, Google Merchant Center and A/B testing tools is a plus.
• Solid understanding of eCommerce economics and performance metrics.
• Proven ability to translate data into clear business recommendations.
• Strong forecasting capabilities and proactive mindset.
• Familiarity with AI-powered analytics; knowledge of Shopify, SQL or Python is advantageous.
• Excellent communication in an international, cross-functional environment.

Mansioni

• Own digital performance analysis and reporting across B2C and B2B channels in the EMEA region.
• Monitor and optimize key eCommerce and B2B KPIs along the customer journey.
• Partner with Performance Marketing, SEO, CRM and Digital Product teams to improve acquisition, conversion and retention.
• Lead web analytics and customer journey analysis with GA4 and Contentsquare.
• Identify conversion barriers and revenue leakage; define A/B testing and optimization initiatives.
• Generate merchandising insights from customer behavior and product performance.
• Support budgeting, forecasting and business planning with performance scenarios.
• Leverage AI-powered tools to automate reporting and improve forecasting accuracy.

Conoscenze

Data-driven

Commercial mindset

Digital analytics

GA4 expertise

Contentsquare

A/B testing

Shopify

SQL

Python

AI-powered analytics

Forecasting

Strumenti

Google Analytics 4 (GA4)

Contentsquare

Google Merchant Center

A/B testing tools

Shopify

SQL

Python

Descrizione del lavoro

Let’s bring the Italian soul of chocolate to life!

Since 1878, at Venchi we have celebrated chocolate in all its forms: from the authentic taste of our cocoa origins to the art of gelato. Today, we are a team of over 1,700 people across more than 200 stores worldwide, united by the same passion for quality and Italian excellence. At the heart of this journey are our values: Taste, Truth, Ingenuity, and Togetherness. They mean creating authentic experiences with care and precision; acting with transparency and responsibility; turning curiosity into impact through creativity and innovation; growing together by building trust and collaboration every day. Joining Venchi means embarking on an endless journey where tradition meets innovation, bringing quality, well-being, and the joy of positive indulgence around the world.

Your Mission

We are looking for a data-driven and commercially minded Senior Digital Business Analyst to join our Digital Team at our HQ in Milan! Reporting to the Digital Commerce Manager EMEA, you will transform data into insights that drive smarter decisions, stronger customer experiences and sustainable eCommerce growth across the region. Working at the intersection of analytics, digital commerce and business strategy, you will identify opportunities to improve acquisition, conversion and retention, helping maximize performance across the customer journey. Partnering closely with cross-functional teams, you will leverage data, experimentation and AI-powered tools to unlock growth opportunities and support the evolution of our digital business.

Key Responsibilities

• Own digital performance analysis and reporting across B2C and B2B channels in the EMEA region, transforming data into actionable insights that drive growth, profitability and customer value.
• Monitor and optimize key eCommerce and B2B KPIs across the customer journey, including traffic, product views, product clicks, add to cart, checkout steps, conversion rate, average order value, units per transaction and revenue.
• Partner with Performance Marketing, SEO, CRM and Digital Product teams to identify opportunities to improve customer acquisition, conversion and retention.
• Lead web analytics and customer journey analysis through platforms such as Google Analytics 4 and Contentsquare, ensuring data accuracy and measurement consistency.
• Identify conversion barriers, customer pain points and revenue leakage opportunities, defining and evaluating A/B testing and optimization initiatives.
• Generate business and merchandising insights through customer behavior and product performance analysis, supporting commercial decision-making.
• Support budgeting, forecasting and business planning processes, developing performance scenarios and monitoring results against targets.
• Leverage AI-powered tools and advanced analytics to automate reporting, improve forecasting accuracy and accelerate insight generation.

The Ideal Candidate

• 4+ years of experience in Digital Analytics, eCommerce Performance, CRO, Business Analytics or similar roles, ideally within consumer goods, retail, luxury or direct-to-consumer environments.
• Strong expertise in Google Analytics 4 (GA4) and digital analytics platforms; experience with Contentsquare, Google Merchant Center and A/B testing tools is a plus.
• Solid understanding of eCommerce economics, digital performance metrics and their impact on commercial results.
• Proven experience translating complex data into clear business recommendations and influencing decisions across different stakeholder groups.
• Strong analytical, problem-solving and forecasting capabilities, combined with a proactive and results-oriented mindset.
• Familiarity with AI-powered analytics solutions; knowledge of Shopify, SQL or Python would be an advantage.
• Excellent communication skills and the ability to thrive in a fast-paced, international and cross-functional environment.
• … and of course a chocolate and gelato lover!

What We Offer

• Celebrate Success: Annual results-based bonus, with the option to convert it into welfare benefits.
• Flexibility and Balance: Benefit from flexible working hours and hybrid work options.
• Global Vision, Local Flavour: Join a passionate, creative team where innovation thrives. From our global HQ in the heart of the city, near our iconic stores, help bring the Venchi experience to life. Together, we craft excellence, from sourcing premium ingredients to delivering joyful moments worldwide.
• Exclusive Sweet Benefits: Enjoy a 30% discount in-store and 40% off our e-commerce platform. Plus, you will receive special gifts packed with Venchi’s finest chocolate. Benefit from tickets restaurant, access to two comprehensive welfare platforms, and additional private health insurance to enhance your personal well-being.

Join us at Venchi and help us bringing the Italian way of life and delicious flavours to every corner of the world!