Brand Strategy Lead, Italy — Growth & Voice

InPost Italy; Milano; Hybrid; EUR 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

International team

Growth opportunities

Job summary

InPost Italy is seeking a Senior Brand Marketing Associate Manager to own the brand in the Italian market. This role reports to the Head of Marketing and requires building a local voice that resonates with Italian consumers while aligning with the Group's global brand platform.

You will lead brand strategy, content, and reputation, manage partnerships and agencies, and collaborate with cross-functional teams to ensure consistency and impact across channels. A hybrid work setup is offered.

Qualifications

• 10+ years in senior Brand Strategy/Management roles with ownership of brand transformation.
• Proven experience in social media management and platform trends.
• Experience developing brand platforms or personas in multi-market, retail, e‑commerce or logistics.
• Ability to translate brand health data and business vision into strategic decisions.
• Senior-level presence to collaborate with international stakeholders.
• Experience managing people, brand budgets, and agencies.

Responsibilities

• Define the brand strategy for Italy, including positioning, creative territory and growth priorities.
• Build and own a brand personality for Italy, translating the Group's global brand platform into local voice.
• Initiate and lead brand projects, campaigns, assets and partnerships to grow relevance.
• Set and own brand health goals for Italy using tracking data for decisions.
• Define content strategy across channels ensuring brand identity consistency.
• Oversee the brand's online reputation and social presence.
• Select and brief agencies, evaluating work by brand impact.
• Act as the Italian market's voice within the Group's international brand community.
• Build alignment across Marketing and with Legal, Product/Commercial, Tech, PR and CX.
• Manage and develop the marketing team.

Skills

Brand strategy

Brand management

Social media management

Multi-market experience

Executive presence

People management

Budget management

Agency management

Italian & English fluency

Job description

InPost Italy is seeking a Senior Brand Marketing Associate Manager to own the brand in the Italian market. This role reports to the Head of Marketing and requires building a local voice that resonates with Italian consumers while aligning with the Group's global brand platform.

You will lead brand strategy, content, and reputation, manage partnerships and agencies, and collaborate with cross-functional teams to ensure consistency and impact across channels. A hybrid work setup is offered.