Senior Brand Activation Lead - Italy

On; Lombardia; On-site; EUR 90,000 - 130,000; Full time

Job summary

On seeks a Senior Lead for Brand Activation in Italy to own the activation roadmap and bring the brand to life in-market. You will lead a local team, collaborate with Brand Comms and country Sales, and drive immersive campaigns that connect with communities.

Located near Milan with travel flexibility, you will translate global guidelines into local activations, manage budgets, and build strong partnerships to amplify On’s presence across channels and events.

Qualifications

• 5+ years of management experience in sportswear or related industries.
• Proven leadership building high-performing, diverse teams.
• Experience in local communities and events management, preferably running, fitness, or tennis.
• Fluent Italian and English (C1+), both written and spoken.
• Valid EU driving license and willingness to travel for business.
• Proximity to Milan with travel flexibility.
• Strong brand strategy understanding and translating it into local activations.
• Experience budgeting and cost control.
• KPIs tracking and data-informed decisions.
• Strong communication and interpersonal skills.
• Strategic, growth-oriented mindset; hands-on when needed.
• Experience working with cross-functional teams (sales, communications, retail).
• Ability to adapt global guidelines to local market while maintaining brand consistency.

Responsibilities

• Develop localized activation calendar aligned with the Sub-Regional Marketing plan.
• Adapt global guidelines to the local market and deliver premium brand experiences across touchpoints.
• Create city and cultural calendars; collaborate with Regional Brand Marketing on creative development.
• Implement an omni-channel approach with local teams, DTCR, WHS partners, and community networks.
• Develop community engagement and activation plans with the local retail team.
• Foster strong relationships with communities and partners through engagement and training.
• Own partnerships with federations and governing bodies for on-the-ground activations and visibility.
• Deliver impactful events engaging partners and communities and driving brand activation.
• Define objectives, KPIs, and requirements for the team and report on Brand Activation initiatives.
• Oversee the local brand activation budget with planning, tracking, and reporting.
• Lead and mentor the Brand Activation/Community team and nurture an inclusive, forward-thinking culture.

Skills

Leadership

Events management

Brand strategy

Budget management

Data-driven decisions

Cross-functional teamwork

Job description

On seeks a Senior Lead for Brand Activation in Italy to own the activation roadmap and bring the brand to life in-market. You will lead a local team, collaborate with Brand Comms and country Sales, and drive immersive campaigns that connect with communities.

Located near Milan with travel flexibility, you will translate global guidelines into local activations, manage budgets, and build strong partnerships to amplify On’s presence across channels and events.