Brand Marketing Associate Manager

InPost Italy; Milano; Hybrid; EUR 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

International team

Growth opportunities

Job summary

InPost Italy is seeking a Senior Brand Marketing Associate Manager to own the brand in the Italian market. This role reports to the Head of Marketing and requires building a local voice that resonates with Italian consumers while aligning with the Group's global brand platform.

You will lead brand strategy, content, and reputation, manage partnerships and agencies, and collaborate with cross-functional teams to ensure consistency and impact across channels. A hybrid work setup is offered.

Qualifications

• 10+ years in senior Brand Strategy/Management roles with ownership of brand transformation.
• Proven experience in social media management and platform trends.
• Experience developing brand platforms or personas in multi-market, retail, e‑commerce or logistics.
• Ability to translate brand health data and business vision into strategic decisions.
• Senior-level presence to collaborate with international stakeholders.
• Experience managing people, brand budgets, and agencies.

Responsibilities

• Define the brand strategy for Italy, including positioning, creative territory and growth priorities.
• Build and own a brand personality for Italy, translating the Group's global brand platform into local voice.
• Initiate and lead brand projects, campaigns, assets and partnerships to grow relevance.
• Set and own brand health goals for Italy using tracking data for decisions.
• Define content strategy across channels ensuring brand identity consistency.
• Oversee the brand's online reputation and social presence.
• Select and brief agencies, evaluating work by brand impact.
• Act as the Italian market's voice within the Group's international brand community.
• Build alignment across Marketing and with Legal, Product/Commercial, Tech, PR and CX.
• Manage and develop the marketing team.

Skills

Brand strategy

Brand management

Social media management

Multi-market experience

Executive presence

People management

Budget management

Agency management

Italian & English fluency

Job description

About InPost

InPost is a leading player in the business to consumer parcel delivery market. In Poland, they are successfully redesigning the last mile for e-commerce as the market leader. InPost covers the Italian market with a network of 5000 PUDOs (Pick Up and Drop Off points) and 5000 fully automated parcel lockers (that are accessible 24/7) enabling customers to collect, send and return parcels at their earliest convenience. The aim is to continue scaling InPost in the Italian market in a similarly rapid trajectory to that of Integer’s Polish home market. We’re passionate about our mission and products and our People are the reason we succeed. We’re looking for people with drive and curiosity, who will join us in re-writing the norm!

Job Overview:

We are looking for a senior Brand Marketing Associate Manager to join our Marketing team in Italy. This is a newly created role, with full ownership of how the InPost brand is built, perceived and experienced in the Italian market.

The ideal candidate can build a brand personality that genuinely resonates with the Italian audience, drawing on the Group's global brand platform but giving it its own voice and creative territory locally. The role reports to the Head of Marketing and is the senior point of reference for brand strategy, content and reputation in Italy, acting as the guardian of the brand in the Italian market.

Responsibilities and Duties:

• Define the brand strategy for Italy, including positioning, creative territory and growth priorities, based on brand health data and business objectives.
• Build and own a brand personality for Italy, translating the Group's global brand platform into a tone, character and creative identity that genuinely works for the local audience.
• Initiate and lead brand building projects, such as campaigns, creative territories, distinctive brand assets and high profile partnerships, to grow the brand's relevance and recognition in the market.
• Set and own brand health goals for Italy, such as awareness, consideration and brand equity, using brand tracking data as the basis for strategic decisions.
• Define the strategy and the content editorial plan across channels, including website, social and product communication, as part of the broader brand strategy, ensuring brand identity consistency across all channels and materials
• Oversee the brand's online reputation and social media presence, keeping it consistent with brand voice and business priorities.
• Select and brief creative, content and communication agencies, evaluating their work on the basis of brand impact.
• Act as the Italian market's voice within the Group's international brand community, building on the Group's brand identity, tone of voice and naming frameworks as the foundation for everything developed locally.
• Build strategic alignment across the wider Marketing organisation, partnering with peer teams in other markets and with Legal, Product/Commercial, Tech, PR and Customer Experience, so the brand speaks with one voice everywhere it shows up.
• Manage and develop a team, defining priorities and planning.

Key Skills:

• 10+ years of experience in senior Brand Strategy, Brand Management or Brand Marketing roles, with real ownership of building, repositioning or transforming a brand.
• Proven experience in social media management, with up-to-date knowledge of platform trends and best practices.
• Experience developing brand platforms, creative territories or brand personas with a demonstrable business impact, ideally in multi market, retail, e-commerce or logistics environments.
• Ability to translate brand health data and business vision into strategic decisions, with full decision making autonomy and accountability for results.
• Seniority and executive presence to operate as a peer with senior, international stakeholders.
• Proven experience managing and developing people, managing brand budgets, and selecting and directing creative and communication agencies.
• Fluent in Italian and English, written and spoken.

Why Joining Us

• You’ll be part of a positive, dynamic, and international team

• You’ll grow fast – learning about trade marketing, B2B strategy, and customer engagement

• You’ll help shape the way people receive parcels across Europe

• Work-life balance (Hybrid working, 1 day at the office).

Our Core Values

• Champion the Customer: Every decision and action begins with the customer in mind. We strive not just to meet expectations, but to exceed them.

• Dare to Disrupt: We embrace entrepreneurship, ambition, and a builder mindset. Innovation is about trying, failing, learning, improving, and succeeding together.

• Make it Happen: We thrive in a changing environment. We move fast, but not blindly. We reflect, learn, and adapt constantly. Speed matters – but smart, coordinated speed wins

• Own it: This is your company – act like it. We take initiative and full responsibility for our actions. We proactively act when we see something that is not right.

• Win Together: We are united by a shared winning mentality and a passion for our mission.
  We believe in the power of collaboration, respect and trust to achieve extraordinary results.

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