Brand Manager – Premium Spirits (Italy) | Remote & Travel

dSb Recruitment Consultancy Ltd.; Italia; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Annual bonus up to 20%

Remote working

Business travel covered

International travel opportunities

Annual head office trip

Job summary

Our Client is seeking a commercially minded Brand Manager to lead local brand strategy for Italy, adapting global plans to resonate in the Italian market. The role combines marketing activation, communications, events and distributor partnership with significant travel across Italy and Europe.

The candidate will partner with international leadership and local partners to drive consumer demand, manage budgets, and deliver measurable results while retaining a hands-on, entrepreneurial approach.

Qualifications

• Experience in brand marketing within premium spirits, wine, beverages or a relevant luxury FMCG category.
• Experience developing and executing brand plans, marketing campaigns and activation programmes.
• Strong commercial awareness, including budget management and measuring marketing effectiveness.

Responsibilities

• Develop and execute the annual brand plan, adapting global strategy to the Italian market.
• Manage your own marketing and activation budget, monitoring spend and return on investment.
• Develop brand awareness through creative campaigns, PR, social media, influencers and events.
• Build relationships across premium bars, restaurants, hotels and other relevant trade channels.
• Deliver brand activations, tastings, menu initiatives, bartender engagement and training.

Skills

Brand marketing

Premium spirits

Budget management

Distributor partnerships

Stakeholder management

Travel flexibility

Job description

Our Client is seeking a commercially minded Brand Manager to lead local brand strategy for Italy, adapting global plans to resonate in the Italian market. The role combines marketing activation, communications, events and distributor partnership with significant travel across Italy and Europe.

The candidate will partner with international leadership and local partners to drive consumer demand, manage budgets, and deliver measurable results while retaining a hands-on, entrepreneurial approach.