Italy Marketing Lead: Growth, ROI & Retail Partnerships

Orientrade; Milano; On-site; EUR 90,000 - 120,000; Full time

Job summary

Orien Trade in Italy seeks a Senior Marketing Manager to lead planning, execution and performance for the Italian market within the Group marketing framework.

You will translate brand strategy into a concrete Italian plan, manage approved budgets, measure ROI, and collaborate with Group Marketing, Brand Managers and the Italian sales team. You will build and coach the local team, drive ROI-focused initiatives and help shape the retailer launch calendar in a fast-growing beauty space.

Qualifications

• 8+ years in marketing, trade marketing or brand marketing, ideally in beauty or consumer-focused industries.
• Proven ownership of a marketing budget, including planning, forecasting and cost control.
• Strong commercial and financial acumen: comfortable with ROI analysis and P&L impact of marketing decisions.
• Experience building joint business or marketing plans with retailers, and working with multiple brands or in a multi-market environment.
• Experience leading, coaching or guiding team members, agencies or cross-functional project teams.
• Excellent analytical skills, with advanced Excel; BI or reporting tools is an advantage.
• Degree in Marketing, Business, Economics or related field; Master’s degree is a plus.
• Fluent Italian and English.

Responsibilities

• Develop and execute the Italian marketing plan based on brand strategies, Group guidelines and Italian objectives.
• Manage approved marketing budgets, control costs, track ROI and adjust investments as needed.
• Lead marketing elements of joint business plans with retailers, including launches and activations.
• Adapt international concepts for Italy and work with agencies, influencers and media.
• Measure performance, report insights to Group and local leadership, and continuously improve.
• Guide the local marketing team and coordinate with Group Marketing, Brand Managers, Sales and other teams.

Skills

Strategic marketing

Budget management

ROI analysis

Team leadership

Communication skills

Fluent Italian

Fluent English

Education

Bachelor's degree in Marketing/Business/Economics

Master's degree a plus

Tools

Excel (advanced)

BI tools

Job description

Orien Trade in Italy seeks a Senior Marketing Manager to lead planning, execution and performance for the Italian market within the Group marketing framework.

You will translate brand strategy into a concrete Italian plan, manage approved budgets, measure ROI, and collaborate with Group Marketing, Brand Managers and the Italian sales team. You will build and coach the local team, drive ROI-focused initiatives and help shape the retailer launch calendar in a fast-growing beauty space.