Brand & Innovation Marketing Specialist - UFS

Unilever; Roma; Hybrid; EUR 43,000 - 59,000; Full time

Benefits offered by this job

Smart working

Company canteen

Health & life insurance

Digital Learning Academy

Company shop & employee discounts

Wellbeing programs

Enhanced parental leave

PC

Job summary

Unilever in Rome is seeking a Brand & Innovation Marketing Specialist to transform food trends and operator insights into winning brands and experiences. You will work at the intersection of brand strategy, innovation, and portfolio management with chefs, customers and international teams.

The role drives growth, leads renovation projects, shapes a competitive portfolio, and develops compelling brand content.

Qualifications

• 3-5 years of experience in FMCG marketing, brand management, innovation or portfolio management.
• Strong project management skills and experience working across functions and stakeholders.
• Strong skills in Microsoft Office programs (Excel, Word, PowerPoint…).
• Fluent English, written and spoken.
• Excellent communication and stakeholder-management skills.
• A strategic and commercial mindset, with the ability to turn insights into action and growth.
• Experience or strong interest in innovation, product development, brand communication and digital marketing.

Responsibilities

• Drive brand and portfolio growth by translating market insights and trends into strategies.
• Lead innovation and renovation projects from idea to launch with strong market execution.
• Shape a future-fit, competitive portfolio including packaging, claims and storytelling.
• Turn emerging food trends into business opportunities through Future Menus and activations.
• Develop engaging brand communication and content that builds relevance and engagement.
• Collaborate with chefs, customers and cross-functional teams to deliver impact.

Skills

FMCG marketing

Brand management

Portfolio management

Project management

English proficiency

Tools

Microsoft Office

Job description

Join us as Brand & Innovation Marketing Specialist - UFS Function: Marketing Scope: Local - Italy Location: Uffici di Roma Terms & Conditions: Full-time - Permanent Collective Labour Agreement: Food Industry (CNEL Code E012) Salary Range: € 43.200 - € 59.400 gross per year As part of a truly global organisation, you'll gain more than a career. You'll tap into a vibrant, diverse network in a culture that cares deeply where everyone can succeed and grow. You will have the opportunity to make an impact and be eligible to the annual bonus plan, based both on business results and individual measurable contribution and performance, as well as for voluntary Unilever Shares, in line with the current company policy.

JOB PURPOSE

Want to help shape the future of foodservice? We're looking for a Brand & Innovation Marketing Specialist to turn food trends, customer insights and operator needs into winning brands, innovations and experiences that drive growth. You'll work at the intersection of brand strategy, innovation, portfolio management and food culture, taking ideas from insight to market and collaborating with chefs, customers and international teams.

KEY RESPONSIBILITIES

• Drive brand and portfolio growth, translating market insights, operator needs and food trends into clear strategies and growth opportunities.
• Lead innovation and renovation projects from idea to launch, developing compelling propositions and ensuring strong market execution.
• Shape a future-fit and competitive portfolio, strengthening products, packaging, claims, pricing and selling stories.
• Turn emerging food trends into business opportunities through Future Menus, Food Art, menu inspiration and chef/operator activations.
• Develop engaging brand communication and content that builds brand relevance, customer engagement and supports commercial priorities.
• Connect Italian market needs with regional and global teams, influencing portfolio and innovation priorities.
• Collaborate with chefs, customers, culinary schools, influencers, foodservice associations and cross-functional teams to bring ideas to life and deliver business impact.

KEY REQUIREMENTS

• 3-5 years of experience in FMCG marketing, brand management, innovation or portfolio management.
• Strong project management skills and experience working across functions and stakeholders.
• Strong skills in Microsoft Office programs (Excel, Word, PowerPoint,…)
• Fluent English, written and spoken.
• Excellent communication and stakeholder‑management skills.
• A strategic and commercial mindset, with the ability to turn insights into action and growth.
• Experience or strong interest in innovation, product development, brand communication and digital marketing.

PREFERRED QUALIFICATIONS

• Experience in foodservice, hospitality or the food industry.
• Experience working in an international or matrix organisation.
• Knowledge of digital content, SEO and performance analytics.
• Most importantly, a genuine passion for food, brands, culinary trends and innovation.

ADDITIONAL INFORMATION

Work condition: Hybrid module

• Smart working
• Company canteen
• Health & life insurance
• Digital Learning Academy
• Company shop & employee discounts
• Mental & physical wellbeing programs
• Enhanced parental leave
• Tools: PC

The compensation package and contractual level will be defined based on the candidate's experience, technical skills, and seniority, as well as in alignment with internal equity principles.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.

We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.

At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you!

Earlier this year (March 2026), Unilever announced an agreement to separate our Foods business. Our Foods business, including brands such as Hellmann's and Knorr, will join forces with McCormick to become a global flavour leader, with leading positions across spices, seasonings, condiments and complementary food categories, supported by a strong retail and foodservice platform. McCormick has 135+ years of heritage, a presence in 150+ countries and territories, and a portfolio of trusted brands. The transaction remains subject to consultation, regulatory approvals and other customary closing conditions with a targeted deal close of mid-2027.

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