TRADE MARKETING MANAGER

The GB Foods, S.A.; Milano; Ibrido; EUR 55.000 - 75.000; Tempo pieno

Descrizione del lavoro

GBfoods is seeking a Trade Marketing Manager to lead category strategy and growth for key markets in Italy. You will partner with Sales and Marketing to translate shopper insights into actionable plans, drive distribution, assortment, pricing, promotions and innovation, and lead one Category Specialist.

You will collaborate across Marketing, Finance, Demand Planning and Supply Chain to align initiatives and deliver sustainable growth.

Mansioni

• Define and execute the Trade Marketing strategy for key categories.
• Drive the growth agenda across distribution, assortment, pricing, promotion and innovation.
• Translate market, shopper and customer insights into actionable recommendations and plans.
• Monitor category performance and implement corrective actions to hit growth targets.
• Partner with Sales to develop customer strategies and category-winning stories.
• Support negotiations with insight-based recommendations and category expertise.
• Ensure excellence in category initiatives across channels and customers.
• Lead the deployment of innovation launches and strategic projects.
• Drive portfolio optimization through assortment reviews and SKU prioritization.
• Ensure innovations deliver sustainable growth and profitability.
• Collaborate with Marketing, Finance, Demand Planning and Supply Chain for alignment.
• Influence stakeholders with a fact-based, business-oriented approach.
• Lead, coach and develop one Category Specialist.
• Foster ownership, analytical rigor and continuous improvement.

Descrizione del lavoro

At GBfoods we offer culinary solutions in several countries in our Europeanregion, with presence in 8 countries,with more than 28 recognized brands and local brands, including Gallina Blanca, Erasco, Liebig, Star, D&L, Grand'Italia and Blå Band, among others.

Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.

Today, with a turnover of around 1,4 billion euros and a team of around 3.600 people, we are the preferred choice of millions of consumers.

We are now loooking for aTrade Marketing Managerto join our Italianteam.

Mission:

Lead the Trade Marketing strategy and category development, of one of the company’s key growth priorities and most ambitious business challenges.

Act as a strategic partner to Sales and Marketing, transforming market, shopper and customer insights into actionable growth plans.

Lead and develop one direct report, ensuring the delivery of best-in-class category recommendations and commercial execution.

Key Responsibilities:

Category Strategy & Growth

• Define and execute the Trade Marketing strategy for key categories.
• Drive the growth agenda, identifying opportunities across distribution, assortment, pricing, promotion and innovation.
• Translate market, shopper and customer insights into actionable recommendations and business plans.
• Monitor category performance and identify corrective actions to deliver growth targets.

Sales Partnership & Commercial Excellence

• Partner closely with the Sales team to develop customer strategies and winning category-selling stories.
• Support key negotiations through insight-based recommendations and category expertise.
• Ensure excellence in the execution of category initiatives across channels and customers.

Innovation & Portfolio Management

• Lead the commercial deployment of innovation launches and key strategic projects.
• Drive portfolio optimization through assortment reviews, SKU prioritization and distribution development.
• Ensure innovations and commercial initiatives deliver sustainable growth and profitability.

Cross-Functional Leadership

• Collaborate with Marketing, Finance, Demand Planning and Supply Chain to ensure alignment and successful execution of category plans.
• Influence stakeholders and drive decision-making through a fact-based and business-oriented approach.

Team Management

• Lead, coach and develop one Category Specialist.
• Foster a culture of ownership, analytical rigor and continuous improvement.

What can you expect from us?

This is a great opportunity to join a big team in a multicultural and modern environment. We foster innovation and team work, and we care for health and sustainability, which is at the center of our strategy. At GBfoods we don’t just accept our differences but we fully support and celebrate them. You will be able to grow and develop your skills and career in a consolidated company in the industry and also enjoy all our benefits!