AI-Driven Paid Social & Display Manager

Unobravo; Lombardia; On-site; EUR 40,000 - 52,000; Full time

Benefits offered by this job

AI & automation

Spanish language fluency

Birthday off

World Mental Health Day

Parental leave

Language training

Company retreats

Team-building experiences

Aperitivo parties

Job summary

Unobravo is seeking a mid-level Paid Social/Display specialist in Milan to own day-to-day channel performance. You’ll execute campaigns on Meta/TikTok, drive efficient CAC, and build AI-driven processes for faster optimization.

You’ll collaborate with Creative, Data and Product teams, own measurement and reporting, and advance experimentation to prove impact while ensuring brand integrity in a health-adjacent category. This role emphasizes ownership and rapid delivery.

Qualifications

• 4+ years of experience in Paid Social / Display / Performance Marketing.
• Hands-on expertise in Meta Ads (Advantage+ / ASC, manual campaigns, audience & bidding).
• Creative-led approach: treat creative as the targeting and test at volume.
• Analytical mindset with measurement and tracking knowledge (Conversions API, server-side).
• Experience with beyond CPL metrics (CAC, LTV:CAC, lead quality).
• Structured experimentation (A/B tests, geo tests, landing pages).
• Ability to collaborate cross-functionally with Creative, Data and Product teams.
• High ownership and fast execution in ambiguous environments.

Responsibilities

• Support Paid Social & Display execution across Meta and TikTok for Italy.
• Manage day-to-day campaign setup, optimization and reporting.
• Build AI-driven workflows for faster audience & performance management.
• Lead measurement accuracy and backbone tracking; partner with Data/Analytics.
• Collaborate with Creative, Data and Product to align strategy with priorities.
• Translate performance insights for non-technical stakeholders.

Skills

Paid Social

Manual campaigns

Audience strategy

Measurement foundation

Experimentation

Collaboration

Ownership

Job description

Unobravo is seeking a mid-level Paid Social/Display specialist in Milan to own day-to-day channel performance. You’ll execute campaigns on Meta/TikTok, drive efficient CAC, and build AI-driven processes for faster optimization.

You’ll collaborate with Creative, Data and Product teams, own measurement and reporting, and advance experimentation to prove impact while ensuring brand integrity in a health-adjacent category. This role emphasizes ownership and rapid delivery.