Agriculture Marketing Campaign Lead: Product Launch & Growth

Adama Agricultural Solutions Ltd.; Grassobbio; On-site; EUR 45,000 - 65,000; Full time

Job summary

ADAMA Agricultural Solutions Ltd. in Italy is seeking a Marketing Campaign Lead to translate our commercial strategy into customer-focused campaigns. You will drive campaign excellence, support product launches, and ensure alignment across Sales and Marketing teams in Italy.

The role sits at the heart of our Sales and Marketing efforts, delivering ROI-driven campaigns and insights to empower the local market. A relevant agricultural degree and 3+ years in sales/marketing are preferred.

Qualifications

• At least 3 years' experience in Sales and/or Marketing within the agricultural sector.
• Experience in Product Management or Crop Management is a plus.
• Strong knowledge of agronomy, crop protection, and commercial insights.
• Customer-focused, value-selling mindset with strong commercial awareness.
• Excellent planning, organisational and analytical skills.
• Ability to manage complexity and turn insights into action.

Responsibilities

• Plan and coordinate marketing campaigns to align with market needs and buying cycles.
• Support NPI activities from pre-launch to product adoption.
• Provide sales teams with insights, tools, and information to execute campaigns.
• Use market and customer insights to identify high-potential opportunities and improve ROI.
• Monitor market trends and translate insights into action.
• Collaborate with Crop Managers, Area Managers, Field Marketing and Sales in Italy.
• Track campaign performance against KPIs (market share, usage, awareness, sales).
• Support Italy growth strategy and monitor ROI against campaign targets.
• Build strong relationships with distributors and channel partners.

Skills

Sales & Marketing

Campaign Management

Crop Management

Education

Agriculture degree

Job description

ADAMA Agricultural Solutions Ltd. in Italy is seeking a Marketing Campaign Lead to translate our commercial strategy into customer-focused campaigns. You will drive campaign excellence, support product launches, and ensure alignment across Sales and Marketing teams in Italy.

The role sits at the heart of our Sales and Marketing efforts, delivering ROI-driven campaigns and insights to empower the local market. A relevant agricultural degree and 3+ years in sales/marketing are preferred.