Marketing Campaign Lead - Crop Protection

Adama Agricultural Solutions Ltd.; Grassobbio; On-site; EUR 45,000 - 65,000; Full time

Job summary

ADAMA Agricultural Solutions Ltd. in Italy is seeking a Marketing Campaign Lead to translate our commercial strategy into customer-focused campaigns. You will drive campaign excellence, support product launches, and ensure alignment across Sales and Marketing teams in Italy.

The role sits at the heart of our Sales and Marketing efforts, delivering ROI-driven campaigns and insights to empower the local market. A relevant agricultural degree and 3+ years in sales/marketing are preferred.

Qualifications

• At least 3 years' experience in Sales and/or Marketing within the agricultural sector.
• Experience in Product Management or Crop Management is a plus.
• Strong knowledge of agronomy, crop protection, and commercial insights.
• Customer-focused, value-selling mindset with strong commercial awareness.
• Excellent planning, organisational and analytical skills.
• Ability to manage complexity and turn insights into action.

Responsibilities

• Plan and coordinate marketing campaigns to align with market needs and buying cycles.
• Support NPI activities from pre-launch to product adoption.
• Provide sales teams with insights, tools, and information to execute campaigns.
• Use market and customer insights to identify high-potential opportunities and improve ROI.
• Monitor market trends and translate insights into action.
• Collaborate with Crop Managers, Area Managers, Field Marketing and Sales in Italy.
• Track campaign performance against KPIs (market share, usage, awareness, sales).
• Support Italy growth strategy and monitor ROI against campaign targets.
• Build strong relationships with distributors and channel partners.

Skills

Sales & Marketing

Campaign Management

Crop Management

Education

Agriculture degree

Job description

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Location: Grassobbio - Italy

Job ID: 31045

Join ADAMA – A Global Leader in Crop Protection shaping the future of agriculture.

With nearly 8,500 employees and $4 billion in annual sales across more than 100 countries, ADAMA is one of the world’s top crop protection companies and part of the Syngenta Group. Our mission is to create simplicity in agriculture – helping farmers grow. We are proud to foster a diverse and inclusive workplace and welcome candidates from all backgrounds.

At ADAMA, we are focused on creating simplicity in agriculture – helping farmers grow. We are looking for a Marketing Campaign Lead to join our Italy team and help turn our commercial strategy into impactful, customer-focused campaigns.

This role sits at the heart of Sales and Marketing, driving campaign excellence, supporting new product launches and ensuring our teams are aligned and ready to deliver in the market.

What you will do

• Plan and coordinate commercial campaigns and territory action plans, ensuring activities are aligned with market needs, buying cycles and application windows.
• Support New Product Introduction (NPI) activities, from pre-launch preparation through to launch and product adoption.
• Equip sales teams with the insights, tools and information they need to execute campaigns and launches effectively.
• Use customer, market and sales insights to identify high-potential opportunities and improve campaign ROI.
• Monitor market developments, customer needs and trends to help shape effective commercial action plans.
• Work closely with Crop Managers, Area Managers, Field Marketing and Sales teams to ensure strong execution across Italy.
• Track campaign performance against key KPIs, including market share, product usage, awareness and commercial performance.
• Support the delivery of Italy's growth strategy and monitor ROI against campaign targets.
• Build strong relationships with distributors, channel partners and key external stakeholders.

What you will bring

• At least 3 years' experience in Sales and/or Marketing within the agricultural sector, ideally including Product Management or Crop Management experience.
• A degree in Agriculture or a related field.
• Strong knowledge of agronomy, crop protection and commercial/customer insights.
• A customer-focused, value-selling mindset with strong commercial awareness.
• Excellent planning, organisational and analytical skills.
• The ability to manage complexity, solve problems and turn insights into action.