VP - Marketing

OnlineSales.ai; Pune District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

OnlineSales.ai in Pune, Maharashtra seeks a dynamic Head of Marketing (VP, Marketing) to lead growth for a high-growth enterprise SaaS platform. You will own product marketing, content strategy, demand generation, and sales enablement.

The role requires 8 years in marketing leadership, a strong track record scaling marketing in B2B SaaS, and a data-driven storytelling mindset. You will lead cross-functional teams, build community initiatives, and manage budgets with equity-backed growth.

Qualifications

• 8 years of experience in marketing leadership roles in enterprise SaaS.
• Proven track record scaling marketing from early stages (Series B to D) in B2B environments.
• Deep expertise in product marketing, content marketing, performance marketing, and community building.
• Strong understanding of Retail Media, AdTech, or related industries is a huge plus.
• Exceptional communication and storytelling skills with the ability to craft compelling messages.
• Analytical, data-savvy, and process-oriented with a focus on measurable outcomes.
• Experience managing cross-functional teams and building a collaborative, inclusive culture.
• Familiarity with marketing technologies and CRM tools like HubSpot and Marketo.

Responsibilities

• Product Marketing & Positioning: craft strategies differentiating our platform.
• Content & Community Building: lead blogs, whitepapers, webinars, videos and influencer partnerships.
• Demand Generation & Campaigns: design campaigns and events to drive growth.
• Sales Enablement: develop sales tools and resources aligning marketing with goals.
• Competitive & Market Intelligence: build insights to refine positioning.
• Client Councils & Evangelism: build advisory council and nurture key relationships.
• Team Leadership & Execution: grow a high-performing marketing team and track KPIs.
• Strategic Planning & Budget Management: own marketing strategy and budget.

Skills

Product marketing

Content marketing

Performance marketing

Community building

Data-driven marketing

Leadership

Cross-functional teamwork

Strategic planning

Tools

HubSpot

Marketo

CRM systems

Analytics platforms

Job description

We are seeking a dynamicHead of Marketing (VP, Marketing)to lead our marketing initiatives and propel us to the next level. If youre a product marketing expert, community builder, data-driven strategist, and a savvy leader who thrives in scaling high-growth enterprise SaaS businesses, we want to talk to you!

Key Responsibilities

• Product Marketing & Positioning
  • Craft compelling product marketing strategies that clearly differentiate our platform from competitors.
  • Lead messaging, positioning, and product launches, making our features resonate with target audiences.
• Content & Community Building
  • Lead content marketing initiatives including whitepapers, blogs, webinars, and videos to engage our ICP.
  • Foster a vibrant community through AMAs, podcasts, and influencer partnerships, positioning us as thought leaders in Retail Media.
• Demand Generation & Campaigns
  • Design and execute innovative demand generation campaigns, events, and thought leadership initiatives to drive growth.
  • Partner with Sales and Product teams to ensure seamless lead flow and measurable demand outcomes.
• Sales Enablement
  • Develop impactful sales tools and resources, educating internal and partner Sales teams on product value and market insights.
  • Support sales success by aligning marketing initiatives with business goals.
• Competitive & Market Intelligence
  • Build intelligence on competitive offerings and industry trends to refine marketing strategies and product positioning.
  • Leverage insights to enhance market differentiation and growth acceleration.
• Client Councils & Evangelism
  • Build a Client and Influencer Advisory Council to foster meaningful discussions and deepen engagement.
  • Act as an evangelist for our product by nurturing relationships with key clients and influencers.
• Team Leadership & Execution
  • Lead and grow a high-performing marketing team, fostering collaboration and hands-on execution of marketing KPIs.
  • Establish data-driven marketing processes, tracking performance and optimizing initiatives for maximum impact.
• Strategic Planning & Budget Management
  • Develop and own the overall marketing strategy, aligning it with company growth goals.
  • Manage the marketing budget efficiently, ensuring a focus on high-impact, ROI-driven activities.

Qualifications

• 8 years of experience in marketing leadership roles, preferably in enterprise SaaS companies.
• Proven track record in scaling marketing efforts from early stages (Series B to Series D) in B2B environments.
• Deep expertise in product marketing, content marketing, performance marketing, and community building.
• Strong understanding of Retail Media, AdTech, or related industries is a huge plus.
• Exceptional communication and storytelling skills, with the ability to craft compelling messages that resonate with target audiences.
• Highly analytical, data-savvy, and process-oriented, with a strong focus on measurable outcomes.
• Experience managing cross-functional teams and building a collaborative, inclusive culture.
• Familiarity with marketing technologies, CRM tools (e.g., HubSpot, Marketo), and analytics platforms.
• Strong leadership, strategic thinking, and decision-making abilities.

Why Join Us

• Opportunity to lead the marketing function in a high-growth enterprise SaaS company.
• Work with a collaborative and innovative team committed to transforming the Retail Media space.
• Competitive compensation, equity, and benefits. .