Head of Marketing

Blue Data Consulting; Surat; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Blue Data Consulting is seeking a Head of Marketing to own and scale our marketing strategy, brand, and demand generation. You will lead a hands-on team, drive B2B campaigns, and partner with leadership to shape the company’s market presence in the tech and analytics space.

The role requires 5–8 years of marketing leadership with deep digital skills across SEO/SEM, content, and campaigns. You will collaborate with Sales and BD to optimize conversions and expand our international reach.

Qualifications

• 5-8 years of relevant marketing experience with leadership exposure.
• Strong experience in B2B marketing within IT services, technology, SaaS, AI, data, analytics, or consulting.
• End-to-end marketing strategy development and execution.
• Digital marketing expertise across SEO, SEM, social media, email, and content marketing.
• Proven ability to generate qualified leads and drive demand.
• Analytical, data-driven, and KPI-focused with excellent communication and stakeholder skills.

Responsibilities

• Define and execute the overall marketing strategy aligned with revenue objectives.
• Own brand positioning, messaging, and market presence.
• Plan and run B2B lead-generation and demand-generation campaigns across channels.
• Lead digital marketing activities including SEO, SEM, social media, email, content, and paid campaigns.
• Develop content strategy across website, LinkedIn, blogs, case studies, and marketing assets.
• Improve website visibility and engagement through SEO and content initiatives.
• Collaborate with Sales to boost marketing-to-sales conversion and lead quality.
• Manage events, webinars, and brand-building activities.

Skills

B2B Marketing

Digital Marketing

Lead Generation

Brand Management

Campaign Management

SEO/SEM

Content Marketing

Analytics

Team Leadership

Stakeholder Management

Education

MBA / PGDM in Marketing

Tools

CRM

Marketing Automation

Website Analytics (GA/GA4)

Job description

Overview

We are looking for a Head of Marketing who can take ownership of our marketing strategy, brand positioning, digital presence, and demand‑generation initiatives. This is a hands‑on leadership role for someone who can think strategically, execute independently, and build a scalable marketing function. The ideal candidate will have strong experience in B2B marketing, digital marketing, content, lead generation, brand building, and campaign management, preferably within the technology, IT services, AI, data, analytics, or consulting space.

Job Responsibilities

• Develop and execute the overall marketing strategy in alignment with business and revenue objectives.
• Own the company’s brand positioning, messaging, and overall market presence.
• Plan and execute B2B lead‑generation and demand‑generation campaigns across relevant channels.
• Lead digital marketing activities including SEO, SEM, social media, email marketing, content marketing, and paid campaigns.
• Develop and manage the content strategy across the website, LinkedIn, blogs, case studies, presentations, and other marketing assets.
• Improve website visibility, traffic, engagement, and conversion through SEO and content initiatives.
• Work closely with Sales and Business Development teams to generate qualified leads and improve marketing‑to‑sales conversion.
• Plan and manage participation in industry events, conferences, webinars, exhibitions, and other brand‑building activities.
• Conduct market, competitor, and customer research to identify new opportunities and improve positioning.
• Track marketing performance through relevant KPIs, dashboards, analytics, and ROI measurement.
• Manage marketing budgets, agencies, freelancers, and external vendors.
• Build and manage the marketing team, delegate responsibilities, and establish clear performance goals.
• Work closely with the Founder and leadership team on strategic marketing initiatives and business‑growth projects.
• Ensure consistent brand communication across all internal and external marketing channels.
• Stay updated on emerging marketing trends, technologies, AI tools, and industry best practices.

Required Skills

• 5-8 years of relevant marketing experience, with experience managing or leading marketing initiatives.
• Strong experience in B2B marketing, preferably in IT services, technology, SaaS, AI, data, analytics, or consulting.
• Proven experience in developing and executing end‑to‑end marketing strategies.
• Strong understanding of digital marketing, SEO, SEM, social media, content marketing, email marketing, and lead generation.
• Experience in building marketing campaigns that contribute to qualified leads and business opportunities.
• Strong analytical and data‑driven approach to measuring marketing performance.
• Excellent written and verbal communication skills.
• Strong presentation and stakeholder‑management skills.
• Ability to work independently and take complete ownership of marketing initiatives.
• Strong balance of strategic thinking and hands‑on execution.

Preferred Qualifications

• MBA / PGDM in Marketing or a related field is preferred.
• Experience in marketing technology, AI/ML, analytics, cloud, SaaS, or IT consulting services.
• Experience working with international B2B markets.
• Familiarity with CRM, marketing automation, website analytics, SEO tools, and campaign‑management platforms.
• Experience managing a small marketing team or working with agencies and external partners.
• Experience with LinkedIn‑led B2B marketing and thought‑leadership initiatives.

Key Skills

Marketing Strategy | B2B Marketing | Demand Generation | Lead Generation | Digital Marketing | Brand Management | SEO | SEM | Content Marketing | Social Media | Email Marketing | Event Marketing | Marketing Analytics | Team Management

Why Join Us?

• Lead and shape the company’s marketing function.
• Work closely with the Founder and leadership team.
• Take ownership of high‑impact marketing and growth initiatives.
• Work across AI, data, analytics, and technology consulting.
• Opportunity to build a strong B2B brand and expand its presence across international markets.